AMResorts’ New Trade Show Sparks Matchmaking Magic for Meeting Planners

AMResorts trade show
Pool at Breathless Riviera Cancun

More than 50 properties strutted their stuff recently in a symposium of MICE possibility called TIME.

Held at the newly opened Breathless Riviera Cancun Resort & Spa, the new AMResorts trade show immersed more than 130 attendees in the differentiators of AMResorts’ six brands—from finding what makes the 22 property destinations tick to local experiences and dazzling displays by events teams.

“TIME gave us the opportunity to showcase AMResorts’ all-encompassing offerings and brand differentiators in the largest capacity we have hosted to-date,” explains Violeta Sales, corporate director of groups for AMResorts. “This inaugural event serves as a catalyst for future events and fosters our relationships with our meeting and incentive planners who make valuable contributions to the overall growth of our brands.”

After two days of pageantry, including a first glimpse of the new Dreams Playa Mujeres Golf & Spa Resort, there was undoubtedly a little magic found on the Yucatan Peninsula and a lot of hotelier-resort matchmaking.

New & Noteworthy

Our first night at TIME kicked off with a reception at Secrets The Vine Cancun, complete with Parisian-themed food, entertainment, costumed servers and the Caribbean ocean lapping in the background. Of note in this sophisticated brand, close to 60 percent of the adults-only Secrets Cap Cana Resort & Spa’s (all Secrets properties are adults-only) 465 suites are swim-outs. The newly opened Dominican Republic property, located on an exclusive stretch of Juanillo Beach (where big screen movie nights are also held), also features a new Preferred Club restaurant and first for the brand, Rosewood. In between gatherings in the resort’s roughly 9,500 sf of meeting space, groups can partake in Spanish and dance classes, a range of water sports and offsite adventures to eco- parks, top-notch golfing and renowned deep-sea fishing.

The new AMResorts trade show also touted Jamaica’s only rooftop pool and swimming pool bar, which exists at a resort that also has free-flow access to Secrets St. James and Secrets Wild Orchid in Montego Bay. The new Breathless Montego Bay Resort & Spa (all Breathless properties are adults-only) is surrounded by Montego Bay Marine Park, offers 100 butlers for 150 suites, and if it’s anything like Breathless Riviera Cancun, it’s sure to be a real crowd pleaser for social groups. AMResorts’ Breathless brand has a few in-room signature features—from mood lighting like “heartbeat” and “whisper” to interactive tablets—and groups will also want to check out the foam pool parties and water sports, while Secrets Cap Cana’s Jamaican jerk carts and coconut rum keep attendees’ attention after the meeting ends.

AMResorts’ wellness-infused Zoetry brand caters to smaller groups, and at the adults-only Zoetry Paraiso de la Bonita Riviera Maya, Group Sales Manager Alejandra Galindo says wellness consults with an on-site shaman is one way this theme plays out. All 90 rooms (which are a whopping 1,200-sf) are oceanfront; saltwater pools, a spa that specializes in holistic wellness via thalassotherapy and native Mayan treatments and catamarans with fees included in rates are additional perks.

Corporate Givebacks

A major touch point for AMResorts is its embrace of sustainability and giving back to local communities. Twenty-five of the hotel company’s resorts have Rainforest Alliance certification, which requires a hefty list of to-dos, such as protection of ecosystems, climate change mitigation and working with local communities. Ana Moreno, group sales manager for Dreams Tulum Resort & Spa in Mexico, says they connect groups with the Tulum Foundation for any number of CSR activities—from bringing mobile libraries to Mayan schoolchildren to painting schools. Of course, Amstar DMC is AMResorts’ go-to on all destination-related activities. “We’ve built water wells, developed reading circles and created pinatas—all activities are customized to the intent of the groups,” explains Susann Behrendt, CMP, regional director of sales for Amstar. “Planners should always use a DMC so they know 100 percent what they will be getting.”