A Room with ‘the’ View at Frenchman’s Reef, St. Thomas

Frenchmans Reef Infinity Pool
Infinity Pool, Frenchman’s Reef, USVI

Imagine being able to not only view the inside of a guest room before booking, but check out the view as well. It’s a virtual walk through like never before, and one that Joyce Griffin, director of sales/marketing for Frenchman’s Reef & Morning Star Marriott Beach Resort, hopes will take guest personalization to a level that planners cannot resist.

The new “Choose Your View” option breaks down the resort’s ‘views’ into island/water categories for Frenchman’s Reef rooms and garden/beach categories for Morning Star. Does one delegate want to hear the island beats wafting up from the Rum Bar and another prefers the quiet serenity of the water far removed from the resort’s activities? Let them decide.

After choosing a category, the quest for the perfect room is then refined further by choosing a room style. If you’re looking for a way to engage and build excitement in your group before ever stepping foot on St. Thomas, this is a good place to start. But more than this, your delegates will get a pretty good sense of where the room is in relation to the ambiance they want and all the amenities they’re going to need.

“The site not only allows us to show various water and island views throughout the resort,” Griffin explains, “but also helps us show guests the difference between Morning Star and Frenchman’s Reef.”

Choose Your View comes at the heels of Marriott’s property-wide mobile app that, among other things, notifies guests when their rooms are ready and facilitates virtual check-in.

After knocking out a major renovation in 2011 that included room, spa and restaurant updates and another in 2013 that transformed its dock overlooking Charlotte Amalie Harbor into what Griffin calls a viable incentive option, the 478-room property has time to focus on its experiential side.

Jerk cooking classes, scavenger hunts, teambuilding in the on-site Adventure Center and traditional Bambola dances are just some of the offerings. CSR is also at the forefront, with trips frequently being arranged to the local Boys & Girls Club.

Amongst the resort’s 60,000 sf of indoor/outdoor meeting and event space, the 14,000-sf Grand Harbor Ballroom is the largest.

The Choose Your View initiative is helping to recalibrate the way people think about Caribbean hotels in general, particularly in terms of tech familiarity.

After all, in this tech-driven age if it doesn’t have its own app or website, it doesn’t count. Lucky for us, Frenchman’s Reef has both.