A focus on bleisure nudges groups into the Margaritaville state of mind.
With the 300-acre Margaritaville Resort Orlando breaking ground this year and the rebranding of resorts in Missouri and Costa Rica, it’s clear that the Margaritaville state of mind is catching on among meetings and incentives groups. And it doesn’t stop there.
Margaritaville Key West Resort & Marina
The Margaritaville Key West Resort & Marina has introduced three new upgrade options for groups meeting at the property. “Vitamin D Break” provides an alternative to the traditional coffee service, while helping attendees jump-start their meeting with a dose of vitamin D. The beverage service can be booked in a variety of locations, such as the resort pier and marina walkway, and includes freshly squeezed tropical juices, fruit-infused water and more. Another upgrade option is the resort’s signature H2Ospitality Suites, which allow planners to organize their events on a yacht accessible from the resort’s 37-slip marina. The third upgrade is a range of “Sun & Sea” venue options designed to help groups maximize their time outdoors.
“We continue to see a trend in experiential opportunities,” says Jackie Herbst, director of group sales. “The industry is more competitive than ever and that will only increase next year, so resorts vying for group business need to multitask for their planners. They need to provide a competitive draw for attendance, be easily accessible and easy to work with, and offer flexible space.”
Margaritaville Beach Resort Grand Cayman
Currently in its soft opening phase, the Margaritaville Beach Resort Grand Cayman is getting an additional 4,000+ sf of function space next February. Engaging team building activities such as cooking classes where resort chefs offer behind-the-scenes workshops to small groups, and beach clean up programs in partnership with local charities, are also available to meetings and incentives groups.
“The overall atmosphere and location of the resort makes it ideal for groups,” says Diandra Shand, director of sales and marketing. “Being ideally located at the beginning of the Seven Mile Beach on Grand Cayman, we provide itineraries for groups to not only experience the resort, but all the island has to offer.” Shand says popular activities for groups include stingray interactions at Stingray City, swimming, snorkeling and scuba diving at Rum Point and snorkeling with turtles at Turtle Farm.
Margaritaville Hollywood Beach Resort
This November marks the two-year anniversary for this property, and new team building programs are kicking off the celebration. During the “Scavenger Hunt Challenge,” groups are divided into teams and then race around the resort taking photos and searching for Jimmy Buffett’s song lyrics. The “FlowRider Challenge,” offers an individual challenge to attendees on the beachfront FlowRider Double surf machine.
David Margolis, director of group sales, says there’s another side of the resort that planners should know about. “A big focus of the resort from the start, and something we’ll be expanding on next year, is sustainability. Aside from caring about the environment, we also want groups and meeting planners to feel good about where they stay. Currently, we recycle our paper, cardboard and guest room soap. By the end of this year, we’ll be recycling glass and plastic as well. In addition, we participate with Food Rescue, which donates left over banquet food to the Jubilee Center of South Broward County, which is a local non-profit agency that provides meals to the hungry.”
For more info on the new Margaritaville Resort Orlando click here.