Florida + Italy + South Korea = Top Meeting Planner Destinations

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View from Milan Cathedral, Milan, Italy
View from Milan Cathedral, Milan, Italy

Florida, Milan and Seoul are ranked the top meeting planner destinations in the U.S., Europe (the Middle East and Africa) and Asia, according to the Second Destination Index released by Pacific World, an integrated global DMC and event management organization.

Florida offers an appealing combination of tropical weather, beautiful beaches and engaging team building activities—ranging from Miami Beach boating activities to Disney World thrill rides to tours through the Everglades. Plus, the water-surrounded state provides the perfect starting off point for cruise meetings or for meeting planners simply looking for a venue that takes to the sea. These key reasons that attract meetings to the Sunshine State also attract them to the No. 2 and No. 3 U.S. meeting destinations: Arizona and San Diego, respectively.

Milan, Italy has been on the meeting industry’s radar ever since the November announcement of a complete renovation to Milan Malpensa Airport. The airport makeover—scheduled for completion in time for Expo 2015, which will take place in Milan—will provide better infrastructure for international travelers making their way to Italy. That matched by a large demand from Europe and South America to bring incentives, meetings and sporting events to Italy make it a top choice.

“New hotels and venues have recently generated significant interest,” explains Emanuele Pinna, Pacific World’s destination manager for Italy.

She cites the soon-to-open ME Milan Il Duca Hotel and Moxy Hotel Milano, as well as the recently opened Parigi Hotel & Grand Spa and 3,000-seat Linear4ciak, as reasons for the increasing interest. Monaco, France and the United Arab Emirates were ranked the No. 2 and No. 3 meeting destinations in EMEA.

Seoul and Busan, both cities located in South Korea, continue to rank as the most popular cities for meetings in Asia. Pharmaceutical meetings and incentives continue to have a high demand for South Korea, mainly because most corporations and associations see it as a new destination, explains Ej Fieldhouse, Pacific World’s country manager for South Korea. Indonesia and Hong Kong ranked as Asia’s No. 2 and No. 3 destinations for the meetings industry.


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