Year after year, business tourism generates a total revenue of 6.2 billion dollars, coupled with the 151,100 jobs created, of which 85 thousand are direct and 66 thousand indirect jobs, according to the Mexican Association Fairgrounds (AMEREF). Both, the government and private industry seek to position Mexico as one of the top destinations for business tourism worldwide. ICOMEX 2013 marked the ultimate meeting between experts and buyers in the MICE sector (Meetings, Incentives, Conventions and Exhibitions).
From 6 to 8 November, the WTC Mexico City was the focus for meeting and incentive travel planners. In over 7,500 m² was present: conferences and visitors bureaus (CVBs), convention bureaus, ministries of tourism, convention centers, meeting rooms, DMCs, corporate travel agencies, incentive houses, hotels, tour operators, meeting planners, among others. In this edition 28 national destinations such as Mazatlan, Querétaro, Oaxaca, Tijuana, San Luis Potosí, Hidalgo, Mexicali, León, Guanajuato, Chihuahua, Michoacán, Tlaxcala, Yucatán and 12 international destinations like Costa Rica, Argentina, Cuba, Jamaica, Bahamas, Las Vegas, San Francisco, among others participated.
This year, Colombia was the guest country of ICOMEX; Mr. Excellency José Gabriel Ortiz Robledo, Ambassador of Colombia in Mexico attended the opening ceremony. In addition, the event had an Event Production Zone that offered the top companies and promotional items suppliers, booth design, audio, video, lighting, banquets, visitors registration, models, assistants, speakers, translators, printers, furniture, direct marketing, security, etc.
ICOMEX 2013 featured the Educational Program, comprised of eight specialized conferences:
• Association Congress
• Corporate Congress
• Religious Congress
• Weddings and Romance Congress
• Day Healthcare Compliance Forum
• Sport Congress
• School Congress
• Assistants Excecutive Congress
ICOMEX performed a program for hosted buyers. Strategic and dynamic one-on-one meetings were held on the exhibition floor to generate business opportunities. In total, 3,985 business meetings with158 national buyers and 92 international buyers evaluate new suppliers and destinations were held.
The expo is supported by various government agencies like the Department of Tourism and the Tourism Board of Mexico, as well as specialized associations in the sector as MPI Mexico, PCMA Mexico, GBTA Mexico, Latin America ICCA, SITE Mexico, AMPROFEC, AMDEM, AMEREF, IAEE, COCAL, ASAE, among others.
These meetings will undoubtedly enhance professionalization and modernization of corporate tourism, opening its doors to industry professionals for free. This year ICOMEX had 5,150 meeting attendees, a number organizers expect to grow in years to come.
For more information visit: www.icomex-mexico.com