This past October, Hyatt Hotels unveiled a company-wide program entitled Great Happens, aimed at the meeting planner challenged with proving the value of meetings.
“The initiatives around Great Happens were designed to get people re-excited about meeting face to face again,” says Steve Enselin, vp catering/convention services for Hyatt Hotels, North America. “If you really want to make something great happen, you need to meet face to face.”
The first component of Great Happens is a new RFP tool at hyatt.com that Enselin says is much more intuitive.
“That’s a key change, planners can check real time inventory and price, and it lists all available F&B options to come up with a quick sample prospective for the complete meeting package.”
Another element of the program is the Hyatt Meeting Promise, a guarantee that states any hiccups will be immediately remedied, or Hyatt will cover the cost of that part of the program.
“We think we can provide the perfect meeting,” says Enselin. “But if something does arise, we’re going to move heaven and earth to make it right.”
The last component, called Personal Preference, targets F&B. All menus now have Stay Fit Cuisine options, available at all areas of all banquets. How’s grilled monkfish with zucchini, roasted shallots and tomato-olive relish grab you? Plus, planners can now select four different dishes to be served at all large banquets instead of one, “so everyone’s not all sitting around the table eating chicken together,” says Enselin. “So the meeting planner looks like a hero.”
CLASSIC FLORIDA BEACH TOWN “Great Happens is pretty aggressive,” suggests Nancy Longstreth, director of sales/marketing for Hyatt Regency Clearwater Beach Resort & Spa, opening this month on Florida’s Gulf coast west of Tampa. “It’s a huge commitment, to have that on paper.”
We popped over in November to see the finishing touches on both the 250-unit property and $30 million Beach Walk rejuvenation. The big seller is Hyatt’s rooftop Sky Terrace overlooking both the Gulf and Intracoastal waterway with a capacity for 150. Two adjacent hospitality suites feature a bedroom/bath, full kitchens and private terraces. For groups up to 250, the 8th floor pool deck overlooks the turquoise water and white beach. Together, the two patios “are probably the most unique setup along the entire Florida Gulf coast,” says Longstreth. Surrounding the pool, there are 20 cabanas with a/c, WiFi, flat screen TVs and wet bars.
For more relaxed receptions, the Caladesi Terrace wraps around the south side of the building overlooking the beach, with integrated BBQ grills and capacity for 50. Total function space is 12,500 sf indoors; 20,000 outside.
Hyatt Clearwater anchors the new Beach Walk path that starts at the 100+ year-old Pier 60, where locals gather for sunset. The scene is a throwback to the classic Florida beach town—maybe the strongest selling point of all.