In Focus Q&A: Cultural Experiences for Groups Meeting in Miami


Miami offers cultural experiences for groups both day and night.
Miami offers cultural experiences for groups both day and night.

We chatted with Jacqueline Matos, director, meeting & convention services, Greater Miami Convention & Visitors Bureau, about the many cultural experiences for groups meeting in Miami.

Prevue: Do you offer any teambuilding activities that facilitate creativity amongst peers?

Matos: Miami’s arts and culture supports teambuilding activities that promote creativity. In Wynwood Arts District, a trendy arts hub containing giant outdoor murals, peers are guided by a local artist to paint their own mural. Groups are also inspired by Miami’s international cuisine and our local celebrity chefs. A culinary workshop or chef-guided “cook off” offers groups a fun way to show their creative skills in the kitchen while preparing and enjoying a meal together.

Prevue: Can you recommend any festivals that provide groups with an authentic local experience?

Matos: The Calle Ocho Festival is a yearly tradition that brings together people who want to celebrate Miami’s colorful Latin culture on the streets of Little Havana. Art Deco Weekend (originally created to bring awareness to South Beach’s movement to preserve its Art Deco buildings and hotels) has grown into the largest celebration of historical structures from the ’20s, ’30s and ’40s era. The Food Network South Beach Wine & Food Festival presents some of the top food and wine experts in the world, including Food Network TV personalities. Miami is home to several celebrity chefs serving up every buzz term from molecular gastronomy to comfort food.

Prevue: Are there any cultural venues that help planners maximize group ROE?

Matos: Miami offers planners a wide selection of cultural venues to help maximize guest experience. New facilities are built with the latest technology offering superior branding opportunities for events. The New World Center on Miami Beach and the Adrienne Arsht Center for the Performing Arts in downtown Miami, for example, were both specially designed with projection walls to allow digital images and videos to be shown on the exterior walls during an event. Miami’s new Museum Park, in downtown Miami, recently opened the Miami Art Museum and will soon be opening its Miami Science Museum. Both bay front facilities are environmentally friendly with beautiful architectural design and state-of-the-art technology—ideal for a memorable event.