A new concept design hotel opening in Iceland’s capital this summer, Reykjavik Lights Hotel is one of several attractive new incentive products. The hotel is well located in the city, with a contemporary Nordic design rooted in Iceland’s culture. The decor is inspired by the region’s unusual ephemeral light with artwork that reflects the local dream-like atmosphere.
Also new, the Soley Natura Spa opened at the recently renovated Icelandair Hotel Reykjavik Natura. Soley products are world renowned as environmentally friendly and preservative free, made with handpicked wild Icelandic herbs. After a day’s activities, groups enjoy mingling around the cozy fireplace and hot tub.
“Spas are a unique aspect of Iceland incentives,” says Solveig Lilja Einarsdottir, MICE manager U.S. for Practical DMC. “The endless source of geothermal water gives every community easy access to warm geothermal swimming pools so it’s entwined with our spa culture.”
The iconic Blue Lagoon (above) offers special options for incentives. In addition to experiencing the therapeutic algae, sulfer face pack and mineral-rich geothermal seawater pools, groups can reserve a private cave for music and cocktails before dining in a restaurant with views of the lagoon.
“The fact that you can access raw nature—volcanoes, glaciers, hot springs and caves—within a few minutes drive from the city makes Iceland an exciting incentive option.”