The downtown and Midtown communities of Atlanta are rapidly expanding with new developments offering convention planners more options than ever for offsite events.
Industry leaders such as Amy Johnson, DMCP/CMP, president and owner of the AlliedPRA Atlanta destination management company (DMC), say meeting owners and organizers are seeking venues and experiences that promote engagement for all different types of attendees.
“Everyone wants not just a venue for drinks but something more interactive and educational,” says Johnson. “The big trends are personalization and high service, and new ways to share something in common among groups because it opens up new avenues for networking.”
The new College Football Hall of Fame & Fan Experience is perfect for that, because it was designed with today’s modern meeting trends in mind. The venue offers guided group tours, dedicated meeting space and F&B, and a slew of personalized interactive experiences.
When group attendees first check-in, they’re asked to name their favorite college football team, which is then embedded into their personal NFC badges. As each person goes through each exhibit, beacons recognize the person’s team and delivers information specific to that school.
“It shows your school and everyone can see it, so people begin to meet up to talk about their teams and rivalries and things like that,” says Johnson. “The football museum is cool because it involves technology, personalization, and shared passions, so it takes the whole experience to a new level. We took an airline industry group of 500 people there and they said it was their best event ever.”