Caesars Entertainment Corporation has quite the reputation in the gaming-entertainment world, but it recently announced a new brand, Caesars Republic, under which the company’s first non-gaming hotel in the U.S. will break ground later this year.
Caesars Republic Scottsdale, located in Arizona, will be built adjacent to the city’s popular Scottsdale Fashion Square, known for its high-end shopping. The four-star, glass property will stand 11 stories, with 266 rooms, and will offer groups immediate access to shopping, restaurants and entertainment. It will also offer its own signature restaurant and bar, with plenty of outdoor seating overlooking Camelback Mountain.
Of course, meetings are top of mind, with a 7,000-sf ballroom that features top-notch audiovisual elements, including an LED lighting system that will allow meeting planners to change the ceiling color, among other personalization techniques. It also features 34-foot sliding glass doors that open out onto an adjacent lawn. That’s not to mention the five breakout rooms and an executive board room to host additional, smaller meetings.
But that’s not all. The seventh floor takes attendees to a rooftop pool and bar that will offer daily activities year-round. Think yoga, champagne toasts and weekend brunches, and it, too, can host corporate events.
“Caesars Republic Scottsdale represents the introduction of a new world-class brand and further progress on our strategy to expand our non-gaming business into premier destinations,” says Caesars Entertainment President and Chief Executive Officer Mark Frissora.
Caesars plans to open other properties under the Caesars Republic brand. While each one will offer a new kind of lifestyle hotel experience, paying homage to the vibrancy of Las Vegas, no two Caesars Republic properties will be exactly alike, as the brand plans to tap into the host destination’s local culture and energy.
