InterContinental Miami Unveils High-Tech Branding After $30 Million Renovation

The 641-room InterContinental Miami wrapped a $30 million renovation last December, unveiling a spectacular 19-story LED digital canvas featuring local art and cultural scenes by an in-house curator. The renovation included the opening of Toro Toro restaurant by Chef Richard Sandoval and the unveiling of Venus Williams’ first hotel project.

The new branding concept creates a fully customized group setting for the meeting planner. The renovation includes new lighting, signage and technology that draw inspiration from the famous Miami nightlife and art scene. The 19 stories of LED lights feature a tower of video imaging, while a 550-sf digital display welcomes groups as they enter the marble lobby.

The lobby includes over 6,000 LED lights, customizable for group branding. The transformed lobby includes back-lit glass pods and digital touch screen coffee tables to create a color changing media display.

“During the renovation we really tried to capture an unmatched branding experience for groups,” says Mike Kovensky, director of sales. “This is an experience that no other hotel can offer.”

During the day, the triangular lobby uses the natural light from the clear window ceiling to highlight the 30-ton Henry Moore sculpture that was dropped into the space more than 30 years ago. The marble sculpture mirrors the lobby that includes more marble than any other hotel in Florida. Kovensky says that there is a huge shift in energy from day to night.

“The layout of the space is exceptional, the footprint offers an outstanding opportunity for networking during the day,” he says. “Once night falls, the lights come up and the social scene takes off.”

Toro Toro by Chef Richard Sandoval is a new 300-seat restaurant and bar that combines culinary flavors of Asia and Latin America. During a recent trip, we sat down in the main dining room to sample the award winning arepas corn cakes, small plates and handcarved steak entrees.

The Toro Toro brand originated in Dubai where Sandoval has showcased his homemade empanadas to tens of thousands of diners. The bar is lined with toffee-colored banquettes and stone bull statues. Be sure to try the “Machu Picchu” cocktail consisting of pisco, St-Germain and fresh jalapenos. For groups, create a multi-venue event for 300 pax with the Olay breakfast restaurant next door.

Table 40 is the private dining room located inside  InterContinental Miami’s contemporary kitchen. Available for group events and intimate dinner parties, Table 40 seats 14 for a luxurious dining experience featuring cuisine by InterContinental Miami’s corporate chef, Alex Feher.

“We try to enrich one’s experience at the InterContinental,” says Kovensky. “Whether it’s the level of service, the artistic presentations or the F&B.”

The renovation included all guestrooms, including two 3,300-sf presidential suites. Venus Williams’ VStarr design firm created the Royal Palm and Metropolis suites,  boasting a true sense of South Florida style. The modern residential style includes plenty of function space and gorgeous views of Biscayne Bay, downtown Miami and nearby Key Biscayne.