Park Hyatt Busan Opens Up South Korea’s 2nd City to US Planners

In South Korea the Park Hyatt Busan is a new 269-room luxury hotel in the heart of bustling Busan, which is gaining international exposure as an alternative meeting and conference destination to Seoul. This year the Busan Tourism Organization launched new MICE programs in cooperation with Park Hyatt Busan customizable for each individual group. For example, the “Culture at the Park” program is a city tour that includes the upscale Haeundae District, which is Korea’s best beach and one of the country’s fast growing commercial and cultural developments.

“Park Hyatt Busan, as the 31st Park Hyatt hotel in the world, is attracting attention from world travelers, and also we expect that the reputation of Busan will grow to the world-class landmark city on the strength of Park Hyatt brand,” says GM Marc von Arnim.

The sustainably-themed interior of the hotel was designed by the Japanese firm Super Potato, who implemented a residential vibe with nature-friendly materials such as French oak hardwood floors and granite trim. Mr. Arnim says the guest rooms were designed as if the outside had been completely relocated indoors to provide a high level of serenity during group events.

Here are some more thoughts from the GM via an email interview about both the hotel and Busan’s variety of group experiences:

Prevue: What are the primary selling points of the hotel for international corporate groups?

Marc von Arnim: With breathtaking views across the Haeundae ocean, the Gwangan Bridge and Yacht Marina, the Park Hyatt Busan is centrally located among Busan’s premium commercial area, adjacent to the world’s largest shopping mall, Shinsegae Centum City and Busan Exhibition & Convention Centre. Our property is only 30 minutes from the Busan KTX station and 50 minutes from the Busan International Airport.

Park Hyatt Busan has 269 guest rooms, including 69 suites. The guest rooms are by far the biggest among all luxury hotels in Korea, about 500 sf. Even the elevators are carefully designed to ensure private service for guests. The guest rooms are decorated with beige-toned woods with exceptional views of the ocean and the Suyeongman Yacht Marina through floor-to-ceiling windows.

Can you describe the design of the hotel?

Ideally positioned in the Marine City adjacent to Haeundae Beach, Park Hyatt Busan features a modern-style glass building with 33 floors above ground and six underground. Inspired by the lively and dynamic energy of Busan and its ocean view, Daniel Libeskind, a world-renowned architect, designed the exterior of this beautiful hotel in a curved shape to replicate the ocean waves in Busan. In addition his design incorporates floor-to-ceiling windows, delivering a breathtaking view of Haeundae Beach.

The lobby situated on the 30th floor greets the guests and is a place where they are immediately treated to the magnificent ocean view, even before checking in. It is designed to leave all the guests with an everlasting memory from their very first encounter with the hotel.

What are the rooms like?

In each room, various comforts are carefully arranged to meet the demands of the guests, including a 46-inch LED flat-screen TV, a Blu-Ray player, a docking station, an individual room temperature controller, a wireless telephone and broadband wired and wireless Internet service. Through a private concierge and 24-hour Room Service, guests can fully take advantage of the highest quality dining in their guestroom, where continental, American, Korean, Japanese and specially prepared menus are available. Spacious bathrooms with rain showers and granite bathtubs further enhance comfort for the guests. A 23-inch built-in TV is installed in the bathroom, where Le Labo is also offered. This is an exclusive amenity brand available in only eight other Park Hyatt hotels in the world.

What are some creative event options on property?

Located in the heart of an international city, Park Hyatt Busan provides an optimal space for various events, including official corporate meetings, conferences and seminars. Event halls equipped with state-of-the-art systems and technology designed to support all meetings in every aspect to fulfill customers’ demands and a professional team of experts is on hand to provide a tailored service to meeting planners.

The Ballroom, located at the second floor, is capable of accommodating up to 250 people. Its 15-foot-high ceiling and elegant interior provide a warm atmosphere under natural lighting. Equipped with an LED projector, a screen and stylish tables, the Salon consists of five rooms on the first floor to cater to smaller events. The Drawing Room, located on the 33rd floor, is the first ever residential-style multi-event facility in the city of Busan and is expected to command public interest for its luxurious facilities along with the breathtaking view and cozy atmosphere. The Business Centre on the 30th floor is open 24 hours to serve the needs of all guests staying at Park Hyatt Busan.

How’s the food? 

To live up to the reputation of Park Hyatt’s innovative dining concepts, the Park Hyatt Busan offers patrons a whole new dining experience with its restaurants, lounge and patisserie. Dining Room, the signature restaurant, features open kitchens where patrons are able to watch the professional chefs cooking a variety of meats and seafood over the open charcoal grill. We also offer the highest-quality sushi, sashimi and a variety of maki rolls, served fresh.

Living Room, a stylish and comfortable casual restaurant, is based on the concept of all-day dining where a variety of Western menu items as well as a Korean menu are offered throughout the day. Patisserie, a pastry boutique located at the entrance of the hotel serves home-made French pastries, chocolates, pralines and fresh sandwiches prepared to order along with a special packaging service.

What are some great offsite group activities in Busan?

Haeundae Beach boasts an ideal wide, sandy beach and shallow waters with gentle ripples. At the mention of ‘Busan,’ Haeundae is the first to spring to mind, and it surely is the city’s representative spot. In particular, with the buildings and upscale hotels along the shoreline, the beach is well-known for its modern feel.

Gwangan Bridge stretches over 7.4km and is the largest bridge over the ocean in South Korea. The bridge showcases wonderful night views and the upper part of the bridge captures the scenery of the sea and nearby cities.

Taejongdae Resort Park was named after the 29th king of Silla Dynasty King Taejong Muyeol. While traveling around the country, King Taejong had been attracted to this spot with its rugged cliffs surrounded by dense pine forests and the sea and he enjoyed shooting arrows here. Taejongdae is abundant in its cliffs, which seem as if they have been trimmed by the sea, and uniquely-formed rocks, believed to have been formed during the 4th interglacial period 120,000 years ago. The breathtaking views here enable visitors to appreciate Busan’s natural history.

Located just beyond Haeundae, Dalmaji Road is a small, serene walkway on the corner to Songjeong Beach on the slope of Mount Wau and has a treasure of beautiful cherry blossoms and pine trees. On the nights of the full moon the moon gently reflects off the sea, offering perfect views. The many modern art galleries and pretty cafes give the place its nickname of ‘Culture Street.’