A short flight north of Rio de Janeiro, the UNESCO city of Salvador has been a popular emerging destination for U.S. leisure travelers over the last decade. Now, as one of the host cities for the 2014 World Cup soccer tournament, the city is upgrading its infrastructure to host corporate groups. For example, the former Hotel da Bahia will reopen this spring as the 284-room Sheraton da Bahia Hotel, with two restaurants, a 1,900-sf spa and 27,000 sf of meeting space.
The colonial ambience and beautiful terracotta tilework inside the historic building will remain prominent. That includes the famous murals by Genaro de Carvalho, one of Brazil’s early pioneers of modernist painting.
Salvador is the largest city on the northeast coast of Brazil, known for its cuisine, music and preserved architecture. The hotel is located in the city center near the main Sete de Setembro thoroughfare, heading out toward an eclectic range of group tours in the surrounding rainforests.
“This additional hotel in Brazil highlights our distinctive positioning in this fast-growing market and the strength of the Sheraton brand in the upper upscale hotel segment,” says Osvaldo Librizzi, co-president Americas, Starwood Hotels.