Innovation Q&A: Mark Vanderwielen, Borgata Hotel Casino & Spa

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Mark Vanderwielen
Mark Vanderwielen

We spoke Mark Vanderwielenvp of hospitality for the Borgata Hotel Casino & Spa to learn more about innovation initiatives.

Q: What are some examples of innovation in your meetings product? 

A: Borgata Hotel Casino & Spa and The Water Club are constantly reinvesting, including a $50 million dollar room re-design project. We strive to keep our product and services fresh, state-of the-art and competitive.

More and more planners are interested in reaching their attendees through in-room messaging. The ability to communicate to both group attendees and individuals via personalized messaging is a feature not many hotels can offer. Digital welcome messages on the in-room TV that include the company logo have received a positive response from planners. A video welcome message by the meeting planner or senior management from their company is another benefit very few hotels are providing.

Displaying their meeting schedule in detail on the screen, with the ability to add, change or delete any part of their program during their stay, makes communicating hassle-free. Borgata can also simulcast keynote addresses directly to guest rooms.

Q: How can planners inspire best attendees at the hotel?

A: Borgata has a multitude of offerings that cater to a wide variety of interests, including five fine dining restaurants by world-renowned chefs such as Bobby Flay and Wolfgang Puck, a variety of casual dining options, two world-class spas and two nightclubs.

Our venues to create a unique experience, including our Immersion Pool with a view overlooking the inlet and the Atlantic Ocean from the 32nd floor of The Water Club.  Other spaces include indoor/outdoor pool areas, 28 West and the Event Center, equipped with state-of-the-art lighting technology. For a memorable dining experience, we have creative menus designed by world-renowned chefs, including Iron Chef Geoffrey Zakarian.

Q: How is your hotel and venue design evolving to positively impact overall user experience?

A: Mobile devices are a must in today’s world, but they need to be charged. Many times guests leave their chargers at home, therefore we have equipped our in-room telephone with a built-in charger. This technology also allows guests to listen to their own music while charging, setting up their own wake up calls, etc.

Guests can now order their breakfast directly through their in-room television. The Express Breakfast allows them to select their preferences, right down to coffee or tea, milk or cream.

We also provide higher bandwidth to allow video streaming and faster internet use so attendees can stay connected during their stay.