Innovation Q&A: Patrick Mitchell, VP of USA Sales, Club Med

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We spoke with Patrick Mitchell, VP of USA Sales for Club Med, to learn more about innovative initiatives.

Q: What types of innovative initiatives has your company implemented this year? 

A: Club Med continues to exceed the expectations of today’s consumer through its innovative marketing initiatives and new brand campaign, brought to life with its efficient and thorough mobile ecosystem. Since the March launch of the new worldwide brand campaign, Club Med rapidly accelerated actions to support its industry-pioneering connected marketing strategy.

Interactive and participative initiatives play a major role in Club Med’s engagement strategy surrounding “happiness,” a philosophy that’s been in the brand’s DNA for the past 60 years. Club Med recently revealed a new tagline, “And What’s Your Idea of Happiness?” It’s a thought-worthy, open-ended tagline inviting people to ponder and share their own ideas of happiness on the web page, while the brand carefully listens, engages and fulfills “ideas of happiness” for fans.

Q: How can planners best inspire their attendees when partnering with your company?
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A: Since pioneering the all-inclusive concept more than 60 years ago, Club Med has focused on the authenticity of its surroundings and the Club Med spirit that is delivered by our international team of G.O.’s (Gracious Organizers). These unique attributes of the Club Med experience can be leveraged to inspire attendees of meeting and incentive programs. By working with one of our dedicated Club Med Business service associates, planners can design programs that can be customized to meet the organization’s objectives and take advantage of the unparalleled surroundings at each resort, either through onsite activities or offsite excursions.

Every Club Med property features an array of sports and activities that can be used for teambuilding, education, or personal enjoyment. Whether it’s learning tai chi in Guilin, China or exploring the ancient ruins at Perge from our new resort in Belek, Turkey, imagination is the only limitation at a Club Med resort.

Q: How is Club Med using technology to better engage with planners and attendees?

A: Club Med’s dedicated meetings and corporate events website——presents a planner-friendly RFP/Quote proposal template to complete and submit on a 24/7 basis, helping planners conceptualize and organize their next event. In addition, Club Med continues to explore new partnerships and strengthen current partnerships with key suppliers such as Cvent, by enhancing listings to provide more information and tools to planners.