Creative Solutions, a certified woman-owned company, has been creating and providing promo products for more than 20 years. Ordinarily, many of Creative Solutions’ customers would be creating and buying items for trade shows and events. Not now.
There is no doubt that this is a challenging time. The pandemic presents unique challenges that require creativity and thinking outside of the box. Promo products can help employees stay safe and healthy and put your company in a positive light.
When the shelter-at-home order was implemented, Creative Solutions shifted its focus to creating products with this in mind. As employees slowly start to report back to their offices, Creative Solutions is creating gift bags with their health and well-being in mind.
“What’s better than starting their first day back with a little surprise and delight? Think hand sanitizers, masks, no-touch tools, screen cleaners, fresh drinkware, new notebooks with positive messaging, straw sets, and UV sanitizer wands,” says . “It’s all about approachable PPE-necessary safety essentials but with a bit of fun. Get imaginative with the art and creative with your messaging. Make the swag useful while having some fun in sharing your brand story,” adds Schwasnick.
Naturally, logoed masks are extremely popular as well, says Schwasnick. According to the 2020 Advertising Specialty Institute (ASI) Global Ad Impressions Study, 71 percent of consumers said they would use their logoed masks on a weekly basis or more often. At present, only 39 percent of consumers report owning a logoed mask, so this is a category with a great deal of opportunity.
Other products that are popular are clip-and-go hand sanitizers, no-contact door opener keychains, and sanitizing wipes in logoed pouches.