The 88-room Rosewood Tucker’s Point in Bermuda is spread over 240 acres of rolling hills overlooking a perfectly landscaped golf course and the sea beyond. The golf and spa product are first class, and Sales Manager Caitlin Cruz says the resort is well poised with the rebound of international incentive programs.
“Meeting planners are looking for unique and off-the-beaten path locations, especially because many of the same employees are rewarded year after year so they really are seeking new experiences,” she explains. “And many are looking outside of the U.S. now, which is great for us in Bermuda.”
She says beyond the resort itself, the other strong selling points for groups revolve around the fact that Bermuda as a whole is not overly commercialized.
“At Rosewood Tucker’s Point, the setting is ideal and our meeting space is diverse, including a large ballroom, poolside space, golf club and beach club,” says Cruz. “So with a 4-night program you can stay at the resort and have different options every night. Additionally, our small size generally means we only have one group in-house at a time which offers much more customized service.”
Rosewood Hotels’ overarching global mission is offering “A Sense of Place,” spurred by growing demand for authentic local experience. Cruz says the resort partners with local DMC to create unusual experiences for groups to explore venues such as the Bermuda Perfumery, the Governor’s Mansion and historic Fort St. Catherine’s.
“We want our groups to experience what makes the resort and the island unique,” asserts Cruz. “We are not just a beach location and there is so much history on the island, so we love to share this with our guests. The charming capital of St. George’s is just a short ride away from the resort, and we often partner with local vendors to get a real sense of the culture.”
Over the last few years, there’s been a shift away from positioning Tucker’s Point as strictly a “golf resort” with more groups seeking more experiences to pack into a program. For attendees who do want to golf, Cruz says Bermuda is unmatched in the world when it comes to the quality and variety of the courses within such a small area.
“Now, planners are requesting a larger variety of activities for their attendees, such as spa and tennis,” she sums up. “Honestly, anything you can offer that is different from the norm seems to be favored these days.