True to form, Italians do it better.
Set to open in June in London’s Knightsbridge area steps away from Hyde Park, Bulgari Hotel promises to redefine luxury hospitality with all the jaw-dropping minimalist panache synonymous with the Roman luxury brand. In a seamless marriage of understated elegance and state-of-the-art technology, Bulgari Hotel is staking its bets on glamorous efficiency, with a considerable nod to company’s silversmith origin.
Outfitted with all the bells and whistles one can expect from LVMH Group, Bulgari’s parent company which partnered up with Marriott International for this venture, the 85 rooms and suites feature exquisite detailing throughout. With custom made silk curtains echoing classic Bulgari jewelry designs and bed side table lamps inspired by Bulgari’s candlesticks, company’s DNA rooted in marble, wood and precious metals is omnipresent.
The icing on this uber lux cake: two stunning, solid silver Bulgari chandeliers suspended in the Ballroom.
Facilities-wise, it’s a case of doing one thing, and doing it well. Il Ristorante, headed by Chef Robbie Pepin, will serve gourmet Italian food; Il Bar will offer people watching and some delish Italian aperitivo. One pool, 25 meters long and one state-of-the-art Bulgari spa, a collaboration with Espa, will provide the necessary reprieve. Movie buffs will rejoice in the 47-seat screening room that, at least in the techy parlance, will rival the best cinemas.
In way of business accommodations, Bulgari Hotel provides flexible facilities which include boardrooms, private offices, two private dining rooms and ballroom that caters up to 136 people.
The competition around Hyde Park is steep, to say the least. Mandarin Oriental, Jumeirah Lowndes & Carlton Tower and The Berkeley will all vie for the type of discerning client synonymous with luxury brand experiences. All this has not gone unnoticed by the Bulgari folks, who continue putting finishing touches, hopefully of the Midas variety, to the interiors still hiding behind boarded up ground floor windows.