Disney Introduces Groups to the Story of Their Meeting

Illuminations Dessert Party, Epcot
Illuminations Dessert Party, Epcot

Disney’s innovative form of storytelling adds fresh perspective to meetings and events—and from one of the world’s most recognizable creative content companies, we’d expect nothing less. Disney Meetings experiences are sensory-based, which means an organization’s vision can shine through multiple formats. Anne Hamilton, VP resort sales/services, says this 360-degree approach to meetings keeps groups highly engaged and able to fully retain content.

“We use these environments and experiences to ground attendees into the story of their meeting or event.” One aspect of this grounding is simply to build on the emotional connection many attendees already have to the Disney brand. Event teams also help planners make good use of Disney’s four theme parks for team building and creative brainstorming sessions. Hamilton says this not only works to build camaraderie, but also offers a better understanding of group dynamics.

“There’s nothing like a private event in one of our theme parks where planners have access to Disney’s unsurpassed entertainment and production capabilities. And event-theming is built-in to each venue—planners can start a day of meetings with a thrilling safari adventure or breakfast in the exciting world of Cars Land.”

It all begins at Walt Disney World Orlando where 700,000 sf of meeting/function space fans out over six convention resorts. All six resorts come with a built-in theme that is also sensitive to the logistical concerns of planners.

Outside the 372-room BoardWalk Inn, striped awnings and peach-colored facades are reminiscent of 1920s Atlantic City. Meeting spaces wrap around two breezy promenades—the 20,000 sf of workable space is breezy, open and easy to manage.

A monorail silently cruises through the Contemporary Resort’s stunning atrium lobby, ushering groups to the Magic Kingdom and Epcot. The 655-room hotel is uber-modern, offering guests online check-in and planners 115,000 sf of    high-tech meeting and event space.

For all its pizazz, Disney Meetings is also incredibly cost-effective. One case in point is the After 4 ticket that sculpts after-meetings events to fit group needs.