Historic Stanford Court in Nob Hill Integrates Cool Tech During Rehab

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Nob Hill Stanford Court Exterior
Stanford Court Exterior

Located atop San Francisco’s energetic Nob Hill neighborhood, the 393-room Stanford Court is undergoing a comprehensive renovation through 2014. Previously a Renaissance property, the hotel is integrating a lot of tech themed amenities and local culture into the rehab.

The most interesting new addition under development is the Tech Bar in the lobby, based loosely on Apple’s Genius Bar. It’s a central meeting spot where guests will be able to learn about things like Google Glass.

“We have to give people the latest and greatest in technology in our business, and especially in San Francisco,” says GM Michael Baier. “And if we can expose people to Google Glass and 3D Printing, I mean, how many people have seen those?”

At the same time, Baier wants to collect “relics” of old Atari computers, computer games like Pong, the first iPod, and other tech accessories dating back to the early days of Silicon Valley to create a tech museum of sorts.

The goal is also to get tech-happy people who typically hang out in SoMa (South of Market) to come up the hill. The hotel is situated within walking distance to the Financial District and the up-and-coming techie Mid-Market neighborhood, home to Twitter HQ, Facebook HQ, Square HQ, Google and Yelp and many more.

Guests will soon be able to rent Zipcars and charge their electric cars. And to commemorate Earth Day, the hotel partnered with emission-free, electric Zero Motorcycles throughout April to promote the community’s commitment to sustainable living.

In the lobby, Stanford Court is installing a giant 80-foot video wall with a live feed of the neighborhood, along with computer stations with bouncy ball chairs. Local graffiti artists were also commissioned to paint surfboards to juice up the community vibe.

“We want to showcase what we experience everyday, what it’s like to live in Nob Hill,” explains Baier.

Starting earlier this year, new local F&B partners include Speakeasy Ales & lagers, providing cool craft brews and spirits like Hangar 1 vodka. Local gourmet snacks in the lobby are from suppliers in the Bay Area, some of which are reaching almost cult status, such as KRAVE Jerky and TCHO Chocolates.

Stanford Court does about 60% corporate business. Click here for group promotions.


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