Marriott Crashes London Fashion Week With London EDITION Hotel

Berners Tavern
Berners Tavern

Just in time for London Fashion Week, Marriott unveiled The London EDITION hotel on September 12th. The 173-room all-suite hotel is located in Fitzrovia, a glittery historic building in central London. The project was headed by Ian Schrager, the co-founder of legendary nightclub, Studio-54. Since his disco days, Schrager has moved to the world of boutique hotels, partnering with Marriott Hotels and Yabu Pushelberg design team.

The hotel features an ornate design of classic English architecture mixed with some modern elements, including two bronze chandeliers that hang low through the space, inspired by Grand Central Station in New York City. The expansive lobby includes colorful portraits and landscapes that carry on through the guestrooms.

The wood-lined walls within the suites create a cabin feel, with mink-like throw blankets, large terraces, linen drapery and silk lounge chairs. The rooms include classic baroque photography by Hendrik Kerstens.

Berners Tavern is the 140-seat restaurant with a private dining room for 14. The cafe-like eatery takes its design aesthetics from Johannes Vermeer and Donald Judd's detailed paintings that line the taupe colored walls. Chef Jason Atherton uses his fine dining background mixed with his roots to create a casual, but sophisticated menu for groups. Atherton and his team work with planners to customize group meals for buyouts and private functions.

Mixologist Davide Segat's cocktail list at the Lobby Bar includes the signature EDITION Shrub, the Elderflower Power Sour, the Hoax Martini and the delicious Smashing Pear of Melons. The space is furnished with an vibrant mix of unique pieces combined with iconic British and European designs and an abstract twist. The functional meeting space includes a black walnut communal work table outfitted with Apple desktop computers and outlets for personal laptop use.

Other spaces include the Punch Room. The dark, oak-lined den draws its inspiration from the manor house libraries and nineteenth-century London's private clubs, but includes modern elements as well. The menu focuses on large bowls of specialty libations for up to 8 people, perfect for groups to dive into. Be sure to try the gin infused EDITION Punch with jasmine tea and oak moss.

Hotel meeting spaces include several boardrooms and a small ballroom for 80-pax. You can also book the 2,000-sf Penthouse suite for cocktail receptions and group meals.