Leon is one of the main destinations of Mexico, located in the centre of the State of Guanajuato in Mexico, where more than 120 events takes place per year: congresses, conventions, fairs and national & international exhibitions. Nowadays Leon holds the 4th position of competitivity in meetings, also it repryresents the 50% of the touristic industry, which is the second income for the State of Guanajuato.
Leon is the best destination to celebrate Congresses, Conventions, Fairs & Exhibitions, because it offers Culture, Traditions, Vanguard, Entertainment but above all Fashion, due to it’s srtategic location and conectivity, infrastructure, services & more than 30 years of experience in Fairs & Exhibitions organization, it has been the headquarter of international events, such as: World Rally Championship, Festival Internacional del Globo (International Festival of Air Balloons), Convención Mundial de la Fraternidad de Hombres de Negocios (World Convention of Businessman Fraternity), World Youth Conference, Visita del Papa Emérito Benedicto XVI (Visit of the Pope Benedict XVI), World Innovation Forum.
Within a radius of 400 km around, Leon holds the 53% of the economic activity of the country, which allows to grow the economic activity of the country up to 20%. According to the research “Cities of the Future” from the british daily The Financial Times, Leon holds the first position in Latin America for bigger cities with best Cost-Benefit.
The Conventions and Visitors Bureau of Leon, oficially presentated it’s proposal for congresses and conventions attraction to the city of Leon, throughout Fashion & Leather Design, which are generating the new talents of the State of Guanajuato.
The McCormick Place of Chicago, Illinois was the headquarter of this presentation, called Meetings & Fashion, with the participation of fashion & designs of Young fashion designers of the collective “Creáre” (International Contest of Fashion & Design) and Collective Hilario.
MEETINGS & FASHION is a proposal of value for the event organizing comittees, who are looking for a unique experience for it’s attendees, it consists in a new concept that proposes to travel to Leon and take it in the skin, throughout the fashion & design.
MEETINGS & FASHION offers the following experiences during the congresses or conventions in Leon:
- Show Room with Fashion Designers of Leon & Guanajuato
- Designs by authors in Fashion and footwear
- Tour in downtown and through the Fashion Designing Malls
- Fashion talks with experts of Leon and Guanajuato
- Shopping in Malls specialized in Leather
Clearly, Leon is a fashion, design and vanguard referring to compete for congresses and conventions, from a sophisticated view, the evolution of its identity and it’s emblematic destination vocation: the Leather.
As part of it’s strategic plan, has been developed hotel packages for groups and conventions, that offers solutions and value as “Meetings and Fashions” does thorugh the Hotels Association of Leon, with the support of the Secretariat of Tourism of the State of Guanajuato, Tourism Board of Leon, the Secretariat of Economic