Sheraton Lake Buena Vista’s $25 Million Rebrand Highlights Florida Flavors

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Sheraton Fire Pit

Tropical colors of sun and sea splash across the $25 million, newly rebranded Sheraton Lake Buena Vista Resort skirting the edge of Downtown Disney. Palm-lined pools, cascading waterfalls and a rectangular 15-foot firepit filled with royal blue fire rocks light up evening reception for 300 max in the 27 Palms Pool Club outdoor patio.

Indoors, an additional 10,000 sf of ballroom and pre-function space were added to the redesigned existing ballroom and breakout rooms to attract corporate groups up to 350.

“If you don’t need 50,000 sf of space, we’re your hotel,” says Russ Flicker, managing partner for Winston Harton Holdings. There are a lot of large convention hotels, but the corporate market has “lacked a hotel our size,” he says. “Our atmosphere, level of service and personal attention is a real differentiator.”

John Staub, senior sales manager, adds, “You can be sure when a group of up to 350 comes here, they will have our full attention,” says .

Coconut, mango and citrus permeate the hotel’s décor, food options, and the Top of the Palm Spa treatments.

For F&B options, the poolside 27 Palms Grille and Springboard Marketplace cater to quick meals. Zest is the fine-dining restaurant themed around local Florida flavors. Executive Chef Patrick DeBlasio’s “citrus-infused” menu includes intriguing entrees such as passionfruit flat iron chicken, huckleberry-rubbed filet mignon and pomegranate-glazed salmon.

Meanwhile, Top of the Palm Spa’s signature treatments favor coconut-infused lotions. The 80-minute luxe Bamboo Palm Indulgence exfoliates with powdered bamboo and then hydrates dry skin with bamboo extracts, cedar wood, jasmine and chamomile, followed by a coconut oil wrap and relaxing massage.


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