Hollywood Summit Focuses on Experiential Meeting Design

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Barbara Scofidio
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experiential meeting design summit
The Experiential Meeting Design Summit was held on the back lot of Warner Bros Studios.

Prevue’s Experiential Meeting Design Summit is a wrap—a combined immersive learning experience and creative networking, Hollywood-style.

experiential meeting design
A brilliantly themed lunch focused on two of Warner Bros. new releases, It Chapter 2 and Joker.

What better setting—or set—than Warner Bros. Studios to hold Prevue’s Experiential Meeting Design Summit? The Sept 30 – Oct 1 Summit featured a top-notch session by What Color Is Your Event author Dianne Devitt on the impact of color in meeting design; an overview of the latest technology being used at Warner Bros. by the Events Division’s Natalie Fulton; a virtual potpourri of strategic business games led by Play With a Purpose’s Sharon Fisher; and a World Café facilitated by Thoughtroads’ Patrick Parker-Roach, where attendees brainstormed strategies for making creative changes to their own meetings. A themed lunch on the back lot Warner Bros. highlighted the studio’s new releases—IT Chapter Two and Joker—and featured food truck classics like fried chicken and rolled ice cream.

experiential meeting design
Jennifer Passalacqua, Streamline Events: Tracy Story, Incentive Travel Source; Laurel Tenuto, IOA Insurance Services; and Mary Ann McDonald, Tourism Australia at the opening reception in Beverly Park

Guests were charmed by the opening reception at Beverly Park at The Garland, with long farm tables decked out with succulents—casual and creative. As evening set in and strings of lights began twinkling overhead, groups gathered around the garden’s cozy firepit to enjoy the live music by Matty Mac, and were able to communicate their requests via an app.

experiential meeting design
Patrick Parker-Roach of Thoughtroads led a World Café-style brainstorm.

Many thanks to our wonderful hosts at The Garland, the host hotel, and Warner Bros. Studios, as well as our sponsors: Caesars Entertainment, Tourism Australia, Uniworld Cruises and Walnut Creek CVB; Showcase Partner Lip-Smacking Foodie Tours; and to PRA Associates, our DMC; OneUpGroup for the entertainment; app provider Power Event Group; Diane Katzman for the glamorous jewelry for attendees; and Wood & Vine for the final evening dinner.

The final night featured a tasting menu at Hollywood’s Wood & Vine.

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Learn more about Prevue’s upcoming Summits

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5 Great Sources for More Experiential Meetings

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Barbara Scofidio
Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.

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