The 18 properties operated by Loews Hotels & Resorts are all intrinsically connected to their location. Whether its a Brennan restaurant in New Orleans or an Art Deco building in Miami Beach, each hotel features a strong sense of place.
That mantra was reinforced with the recent acquisition and rebranding of the former Renaissance hotel in Los Angeles. The newly named, 632-room Loews Hollywood Hotel will stay open during a $26 million renovation wrapping in 2013. Total meeting space is 48,000 sf.
“We believe in being uniquely local, which means the customer is really going to experience that destination,” says Steve Spivak, corporate director of global sales. “Groups are hurried in and out of meetings and we want them to have a special travel experience. We do that by reflecting the culture, the look and the feel of the destination within the hotel.”
Located on the Walk of Fame with spectacular views of the world famous “Hollywood” sign, Loews Hollywood Hotel rises above the Highland Center’s many restaurants/bars, movie screens, bowling lanes and Cirque du Soleil’s first resident show in Los Angeles. The property is quickly accessible to the Hollywood Bowl and Universal Studios Hollywood. And local celeb chef Wolfgang Puck continues to helm catering services at the hotel.
Treating groups to distinctive culinary experiences is another way Loews manifests its local mojo.
“We don’t look at the group dining experience any differently than we would an individual traveler,” says Spivak. By sourcing local produce and adopting farmer programs, Loews emphasizes sustainable food practices. Case in point, the newly opened WEST Kitchen & Tavern at Loews Annapolis Hotel offers onsite grown herbs and oysters harvested down the road. Plus, Loews Atlanta Hotel was the first new urban Southern U.S. hotel to promote susty New Southern cookin’ at the chic Eleven restaurant.
With a “Think Global, Act Local” mindset firmly established, Loews is honing aggressive expansion plans both domestically and internationally. Spivak says the goal is a total 35 hotels within the next five years, including potential new properties in Chicago, D.C., Boston and a second location in New York City.