Instagram, Snapchat, Instagram-worthy events, social media, photo sharing

How to Create an Instagram-worthy Event

Creating T-shirts, posters or wall spaces for attendees to fill-in-the-blanks with their personal opinions is a surefire way to encourage some thought-provoking Instagram posts.
neuromarketing, advertising tactics, marketing, meeting marketing, meeting tips

How to Use Neuromarketing Pre- and Post-Event

Warm bright colors—like the red used by Coca-Cola—are eye-catching and associated with a friendly, energetic nature.
Elton John, meetings

3 Theme Party Ideas from Rock Concerts

Work with your event planner to create a focal point for your theme party. Not only can you use it for promotion, but it will help keep the event in the minds of attendees long after it ends.
Public Wi-Fi, technology, technology abroad, Wi-Fi, cybersecurity, cyber threats

How to Protect Yourself from Public Wi-Fi Threats Abroad

One of the easiest ways to get hacked is by connecting to a hot spot that looks correct—i.e., has the airport or café name in it.
Super Bowl, meeting

3 Things Planners Can Learn About Sponsorships From the Super Bowl

Think of your sponsors as the spokespersons for your event and partner with them every way you can, from including them in planning focus groups or committees to having them hand out awards
Lady Gaga, Super Bowl, Super Bowl LI, halftime show, Super Bowl halftime show, user experience, branding

How to Architect the User Experience Lady Gaga Style

You can’t have a Lady Gaga performance without some serious costume changes, and her white, football-themed crop top was definitely unforgettable and well themed.
meeting, The Godfather

3 Ethics Lessons for Meeting Planners From “The Godfather”

Channel Marlon Brando if you must and realize that there is always a solution. Don't offend the individual who put you in the stressful situation or freak out on those who can help you get out of it.
Buffalo Bill, event bailing, meeting tips, networking

How to Bail on Events Buffalo Bill Style

Buffalo Bill was a famous showman with his touring Buffalo Bill’s Wild West show that glorified the American West, but even a celebrity like Buffalo Bill surely found it difficult to meet people he didn’t know.
The Late Show, Stephen Colbert

3 Takeaways from The Late Show’s Stephen Colbert

Social media isn't an option any more, it's a natural extension of your meeting brand.
Golden Globe Awards, Golden Globe, water-cooler conversations, co-workers, Deadpool, La La Land, Florence Foster Jenkins, Moonlight

Transform the Narrative of Your Event With These Golden Globe Nominations

“This is the dream. It’s conflict, and it’s compromise, and it’s very very exciting.”
marketing, marketing taglines, event taglines, event branding, Apple, Nike, meeting marketing, meeting taglines

How to Write a Successful Tagline for Your Event

Taglines such as Nike’s “Just Do It” or Apple’s “Think Different” provide brand messages so powerful that they’ve become part of everyday vernacular.
why attend, website page, how-to, meeting tips, meeting do's

How to Create a Quality “Why Attend” Website Page

By creating an interactive tab, this helps attendees see how the event can benefit them specifically.
Live music, event playlist, music budget, event music, how-tos

How to Find the Groove of Your Event’s Music Playlist

The best way to know your audience’s likes and interests is by creating a pre-event survey that includes questions about music.
House of Cards, Frank Underwood, Kevin Spacey, meetings

7 Bits of Twisted Wisdom From “House of Cards”

Who among you hasn't found themselves glued to Netflix reruns of House of Cards, pounding down the popcorn while devouring three or four episodes at a time (or maybe a day's worth, after all, what's the point of yard work?), stunned at the onslaught of deception and evil?

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