Golden Globe Awards, Golden Globe, water-cooler conversations, co-workers, Deadpool, La La Land, Florence Foster Jenkins, Moonlight

Transform the Narrative of Your Event With These Golden Globe Nominations

“This is the dream. It’s conflict, and it’s compromise, and it’s very very exciting.”
marketing, marketing taglines, event taglines, event branding, Apple, Nike, meeting marketing, meeting taglines

How to Write a Successful Tagline for Your Event

Taglines such as Nike’s “Just Do It” or Apple’s “Think Different” provide brand messages so powerful that they’ve become part of everyday vernacular.
why attend, website page, how-to, meeting tips, meeting do's

How to Create a Quality “Why Attend” Website Page

By creating an interactive tab, this helps attendees see how the event can benefit them specifically.
Live music, event playlist, music budget, event music, how-tos

How to Find the Groove of Your Event’s Music Playlist

The best way to know your audience’s likes and interests is by creating a pre-event survey that includes questions about music.
House of Cards, Frank Underwood, Kevin Spacey, meetings

7 Bits of Twisted Wisdom From “House of Cards”

Who among you hasn't found themselves glued to Netflix reruns of House of Cards, pounding down the popcorn while devouring three or four episodes at a time (or maybe a day's worth, after all, what's the point of yard work?), stunned at the onslaught of deception and evil?

How to Experience Stockholm Like a Nobel Laureate

Mid-December in Stockholm is all about the Nobel Prize and plenty of authentic laureate options await groups.
Effective Meetings, meeting agenda, efficient meetings, meeting schedule

5 Key Ingredients to Planning Effective Meetings

Setting meeting objectives and creating a meeting agenda will help make a meeting run effectively.
Certified Meeting Planner, CMP, CMP Examination, meeting planner certification, U.S. Bureau of Labor Statistics

How to Become a Certified Meeting Planner

Follow these five steps to become a CMP.
Event ROI, return on investment, return on event, event return

How To Increase Event ROI with These 5 Tips

Use gamification to increase attendee engagement at your event.
Crisis Management, crisis, mitigating risks, meetings management, meeting risks, meeting disaster

How to Prevent an Event Crisis

Managing a crisis successfully is every meeting planner's dream.
Dominican Republic, incentive travel, incentive travel destinations, incentive planners, incentive travel planners

How to Choose the Best Incentive Travel Destination

Some destinations in the Caribbean and Mexico have drastically different airfares to and from the U.S. because of their popularity.
Emirates Airline, air travel, long-haul flights, international flights, meeting abroad, international meetings

How to Make Long-Haul Flights More Comfortable for Attendees

Airplane food is never great, so some of your attendees may have not eaten for a solid 15 hours.
Meeting budget, meeting savings, cost savings, event savings

How to Trim Your Meeting Budget

By keeping branding generic—no specific date, venue or hash tag, for instance—that means that banners, staff uniforms and other signage can be used year after year without having to be replaced.
event, negotiating

It’s All in the Details When Negotiating With Venues

When negotiating with venues, consider that new venues are often hungrier than established ones, and they are often more willing to negotiate and provide discounts.

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