"The site helps show other streets of interest to attendees who are trying to live like a local and get out of the context of downtown."
A lot was riding on this year's app because everyone was forced to get with the (digital) program.
With simple drag-and-drop functionality, planners can test out multiple configurations to save and share with clients or management.
"Marketers need event management technology that is linked to their marketing systems to convert event leads to sales."
Included in the mix is an Experience Lounge, which allows planners a 3D glimpse into the site's possibilities.