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SPG Pro was designed to leverage the strength of SPG. It allows Starwood to reward global customers, provide more personalized service on property, and really understand and then recognize the totality of business influenced by loyalists.
The $30 million launch of SPG Pro is Starwood’s largest and most expensive B2B marketing program in its history
Starwood launched SPG Pro with the biggest and most expansive B2B marketing program in its history.