Staycation Gifting

By
Barbara Scofidio
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Staycation

Wet paint group has created a corporate gifting solution for these times: Staycation boxes to ship to clients, incentive winners and employees.

For some this summer, vacation has turned into staycation. And now, wet paint group has created a gifting concept around this new reality.

A focal point of each “Good Vibes” gift box is a scented candle inspired by the destination and created especially by wpg, from the Caribbean (Poolside Pina) to Costa Rica (Sunshine Spritz). Various packages come with choices of gifts: Muzen speakers, LSTN Beacon earbuds, 100% Turkish towels, CAUS tumblers with mojito mix package, Topo backpacks and more. it all arrives in a gift box with the company or program logo and a customized notecard.

Wpg’s “Gifting with Giveback” philosophy means that its customers also contribute to a variety of global charitable initiatives; wpg intentionally aligns with brands that value community service and support-worthy causes. On top of that, wpg will be donating a portion of the proceeds from sales of its Good Vibes boxes to the Above and Beyond Foundation’s Helping Hospitality program, which awards $500 emergency grants to hospitality industry employees affected by the COVID-19 crisis. The Above and Beyond Foundation is a volunteer-based organization and 100 percent of donations will go to the employees.

Virtual Amenity Experience

Wpg has also transformed its amenity experiences, which are used by corporations for their incentive programs all over the world, into a virtual gifting platform. Their custom-branded virtual marketplaces feature your company or program logo, a themed background and a welcome message, and “attendees” enter with a password-protected redemption code to choose their gifts—everything from Revo sunglasses to Schwood watches to Muzen bluetooth speakers.

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Barbara Scofidio
Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.

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