Next-Gen Engagement Strategies
May 8–10
Harrah’s Re-Imagined Las Vegas & Caesars Forum,
Las Vegas

The first-ever event to focus on designing event experiences that engage the youngest generations of meeting attendees.


Start With Giving: Lessons for Engaging Younger Attendees from Kool & The Gang’s Skip Martin

Grammy & Emmy Award winning artist, songwriter, producer and author Skip Martin is best known for his tenure as a lead singer and trumpeter for two legendary groups, Kool & the Gang and The Dazz Band. In this intimate fireside chat, he will share a more personal side of his journey that’s sure to inspire younger meeting attendees—one of giving, gratitude and making a difference in others’ lives.


The New Role of DEI at Events: Why diversity, equity and inclusion must be an essential pillar of events for emerging leaders—Greg DeShields, Executive Director, Tourism Diversity Matters

Diversity and inclusion (D&I) are more than policies, programs, or headcounts. It’s essential for meeting organizers to respect the unique needs, perspectives and potential of all their attendees. As a result, diverse and inclusive events earn deeper trust and engagement—including among the youngest generations.


The Time Is Now to Change Things Up—Edward Perotti, Founder, Edward Perotti Events & Experiences

From event flows, agendas to F&B to CSR, the way we do meetings needs a re-do.

Edward Perotti, CMP, CMM understands what inspires and engages the next generation, and has earned the buy-in of C-level execs at tech companies like VMWare, Pure Storage, Hitachi, Cadence, Netapp (to name a few) to transform their events making them more inclusive, modern, and scalable not only for the current age demographic but for the next generation of attendee.

Followed by a roundtable discussion about how attendees are re-designing their meetings with the younger generation in mind.

Qualified planners will receive complimentary:
– Registration
– Hotel
– Meals
– Depending on the educational program, attendees will receive 3-5 CEUs from the Events Industry Council

*Attendees are responsible for their own transportation

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