This Just In

Memorable events engage all five senses, including a sense of smell.

Sensory-Driven Event Design: Five Top Tips

Memorable events intentionally engage all five senses, says ETHOS Event Collective.

From Surfing to Sport Fishing: Resorts Elevate Experiential Team Building for Groups

These resorts across the U.S. and Mexico are creating immersive team-building experiences that encourage collaboration and keep attendees engaged long after the retreat ends.
Canada gains, Gulf States decline as incentive destinations says SITE survey.

SITE Survey Shows Destination Recalibration Ahead

Canada gains, Gulf States decline as incentive travel planners respond to geopolitical tensions says SITE study.

IN DEMAND

A Champion Mindset Arrives for Tampa Meetings

JW Marriott Tampa Water Street’s new Stay Like a Champion program combines meetings with fitness, nutrition and restorative sleep.

GWI Launches Global Meetings Wellness Initiative

Spearheaded by two wellness industry innovators, GWI's new Meetings and Events Initiative puts wellness to work in group gatherings.

Omni Brings Back Drive-Ins and Festivals for Nation’s 250th

Omni Hotels & Resorts celebrates America’s 250th with programming inspired by classic traditions and milestone moments, creating festive group experiences.

EXPERT ADVICE

New Report Points to Resilience in Group Travel

A new industry report explores the pressures facing group travel in 2025, and why many planners and business leaders still see strong value in meeting face-to-face.

INDUSTRY REPORTSVIEW ALL

 
Smarter Incentives, Stronger Impact
 
Incentive travel is becoming more focused and more thoughtful. It’s no longer just about sending top performers somewhere impressive—it’s about creating experiences that feel meaningful and worthwhile.