Exclusive: Event Marketing Extends Beyond Being On Brand
Looking back over the many events I’ve led, I recommend a focus on logistics over logos to optimize attendees’ overall brand experience.
Kid-friendly Events on the Rise
Meetings that include childcare are increasingly popular as more attendees seek to include pre- or post-event family time.
11 Creative Break Ideas
Here are some creative break ideas to inject some fun into your morning or afternoon lulls between sessions, from chocolate smashes to pretzel walls.
Black Speakers Collection Keeps Growing
The Black Speakers Collection is a community dedicated to ensuring that Black speakers are no longer an afterthought.
Community Meetups to Elevate Education at SITE Conference
Society For Incentive Travel Excellence CEO Annette Gregg on introducing a Community Lounge at SITE Global for peer-to-peer conversation.
5 Reasons to Hire an Emcee
A professional emcee can transform an ordinary event into an extraordinary experience.
5 Cool Ideas from Dreamtime and IMEX America
Recent industry shows IMEX America and Business Events Australia’s signature incentive showcase, Dreamtime, demonstrated a few cool ideas you may want to try.
The Innovation Imperative
Brian Kellerman, CEO of GoGather, on how to create meaningful outcomes for incentive travel programs.
Map the Emotional Journey of an Event
Here's how you can design and monitor the emotional journey of an event, for a truly impactful experience.
Sailing Away: 6 Things I Learned About Meeting Planning from Sailing in the Caribbean
Can changes in latitude bring changes in aptitude, at least when it comes to drawing the lines between what I learned from a recent sailing vacation in St. Vincent and the Grenadines and meeting planning? Yes, yes they can!
Events as Seen Through a Marketing Lens
It's always helpful to view events from a different lens, so we reached out to a marketing expert to share his top tips.
What Will the Meeting Room of the Future Look Like?
A new IACC report finds that the need to create more experiential events is driving planners to seek new ways to use existing venue spaces.
6 Research-backed Experiential Design Principles
PCMA, CEMA and Marriott International collaborated to discover six experiential design principles event planners can use to design more effective experiences.
How to Create Goosebump Events
Use a combination of entertainment, recipes, color, architecture and sound to tap into attendees' senses, and begin the planning process by mapping the emotional journey of the audience.
