Architecting the Corporate Gifts Experience

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corporate gifts, corporate gifts experiencesIncentive gifts are reminders of a job well done, and Adrienne Forrest, VP of corporate sales for Bulova, says the popular watch company “wants to be part of that memory.”

They frequently are. Bulova works with planners to ascertain the demographics of corporate gifts recipients and then delivers an impactful presentation that is “more like walking into a jewelry store” rather than walking up to a display table.

“When I look at our most successful corporate gifts experiences they have to do with rewarding top performers and allowing them to participate in the selection of their reward,” Forrest explains. “They see six to eight ladies watches or six to eight gentleman’s watches and they are going to remember their achievement when they wear one of them.”

Customized gift boxes or Bulova shopping bags are yet another reminder of their accomplishment. These are touches that capture the aforementioned feeling of walking out of a jewelry store—that, and a personal fitting of the watch with a jeweler.

“They don’t usually know they’re getting gifts. And so when the planner sets the agenda and the presentation is complete, they are all extras that attendees want to take home with them.”

Forrest says architecting the gifting agenda, i.e., knowing where the event is going to take place—at an outdoor cocktail reception, registration, gala, etc.—is crucial to making the fitting the VIP moment it is meant to be. She suggests handing out voucher cards to reward recipients that designates a time for their fitting so the moment isn’t rushed. And when all else fails go with a theme. “Maybe outdoors or sports related. It just depends on the attendee.”

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