The Art of Strategic Planning
Organizations divide their employees into two teams; those who make money and those who spend it. Those who contribute to the bottom line enjoy greater financial compensation, recognition, opportunities and influence. Most companies view event budgets as expenditures which contributes to why many planners feel disenfranchised. For as long as events are produced with a goal of executing logistics flawlessly that shall remain our station in the professional world.
When events are produced strategically event spend becomes an investment. Sales cycles are shortened, sales teams are supported, and marketing messages are brought to life. Suddenly events are the most powerful sales and marketing tool at an organization’s disposal and the event strategist the hero who makes the magic happen.
At the end of this webinar video, participants will better understand how to:
- Shift your perspective from logistics to strategy and see why it matters
- Create a strategic plan for your organization
- Articulate the value of strategic meetings and their ability to influence attendee behavior and accelerate sales cycles
CMP, CMM, CTSM
Christy Lamagna is the founder of and Master Strategist at Strategic Meetings & Events, an international, award-winning strategic planning firm.
A lifelong learner, intellectual philanthropist and author, Christy taught college-level strategic planning for 10 years which helped inspire her book, “The Strategic Planning Guide for Event Professionals.” For the last decade her focus has centered around disrupting the meetings industry. She is teaching planners to evolve into meeting strategists, who think with curious minds and learn to create meeting environments that achieve goals, shorten sales cycles and influence attendee’s behavior.
In partnership with: