The U.S. Virgin Islands Department of Tourism enters a new chapter with Jennifer Matarangas-King nominated as Commissioner of Tourism.
Governor Albert Bryan Jr. announced the appointment, signaling continuity in the territory’s tourism strategy. Matarangas-King, a St. Croix native with 30 years of communications and leadership experience, steps into the role as the islands see unprecedented visitor numbers.
“Tourism is more than our economy. It is how we tell our story to the world and create opportunity for the people of the Virgin Islands,” said Gov. Albert Bryan, Jr., in a press statement. “Jennifer understands that. She is a strategic thinker, a skilled communicator, and a proud Virgin Islander with a deep commitment to service. I am confident that she will lead the Department of Tourism with vision and distinction.”
Matarangas-King’s career includes serving as press secretary to Governor Roy Schneider and public relations director for Senator Vargrave Richards. She also held key roles at Viya, overseeing communications and customer experience initiatives that supported tourism connectivity. Additionally, she served on the St. Croix Hotel Association board.
“I am honored and humbled to be considered for this role,” said Commissioner Jennifer Matarangas-King, in a press statement. “Tourism is one of the most powerful tools we have to shape the future of these Virgin Islands. It drives investment, fuels entrepreneurship and celebrates our identity. I look forward to working alongside our tourism stakeholders and the incredible team at the Department to elevate our product, empower our people and expand our reach as a premier Caribbean destination.”
Under outgoing Commissioner Joseph Boschulte, the department achieved significant milestones. The territory’s tourism sector thrived despite global challenges, with marketing campaigns and partnerships driving economic recovery and higher visitor spending.
New flights and increased seat capacity have boosted accessibility. Major airlines, including Delta and American, added routes to St. Thomas and St. Croix, contributing to a 22 percent rise in air arrivals last year. Cruise traffic also surged, with record-breaking ship calls and passenger volumes—key for group travel and short-term incentives.
The territory leads the Caribbean in Average Daily Rate (ADR), with occupancy rates consistently outperforming regional competitors. Luxury and mid-tier properties report robust demand, particularly for meetings and retreats, supported by upgraded amenities and cultural programming.
The U.S. Virgin Islands’ ease of access—no passport required for U.S. travelers—and diverse venues make it a practical choice for corporate retreats and incentive groups. Unique offerings, such as eco-tours, heritage sites and water-based activities, align with experiential travel trends for incentive groups.
Boschulte will assist through the transition period, ensuring momentum is maintained.
