With the hospitality industry in what seems like a constant state of flux, these new hotel brands might have slipped by you.
Here are 5 fairly new hotel brands that you might not have heard of:
Alila Hotels and Resorts
Alila is part of Hyatt Hotels Corporation, following the completion of Hyatt’s acquisition of Alila parent Two Roads Hospitality in November 2018. There are luxury Alila properties in Indonesia, Malaysia, India, Oman, China and the U.S. and the new Alila Marea Beach Resort Encinitas opens in early 2021.
Hyatt describes the Alila brand as a “new concept of luxury that connects meaningfully on all levels. By integrating our respect and understanding of the local environment, community, culture, cuisine and wellness, we aim to engage the heart, mind and senses, opening the path to bespoke journeys tailored to every individual’s preferences and interests. We create space and time that feels private, where every moment and interaction feels intimately personal, sending our guests home with spiritual and emotional memories, not just souvenirs.”
In January, Hilton unveiled this new mid-priced hotel brand built for what it calls “modern achievers,” who are interested in getting the most out of life while not spending too much on their hotel room. There are properties confirmed in several prime markets across the U.S., including New York, Maui, Boston, Los Angeles, Atlanta and Washington D.C. An additional 30 deals are in various stages of development.
Here’s how Hilton describes Tempo: “A thoughtfully designed place that invites you to live in the moment and gives you space to rest and recharge. All while being warm, inviting, and within reach. Enjoy elevated amenities and inspiring spaces, from wake-up to wind-down. Find your focus at the Coffee Fuel Bar or power down with mindfulness rituals from Thrive Global.”
Hilton introduced this premier meeting brand in three major cities (Atlanta, Indianapolis and Orlando’s Bonnet Creek) in 2019, describing it as “Modern places and paces that say you’ve arrived, delivering sophisticated travel while reimagining meetings and events.” Properties have a minimum of 500 guest rooms and 75 sf per key of flexible meetings and events space.
“The meetings and events spaces will be the signature showpiece of each Signia Hilton.” says a statement on the web site. “Large ballrooms and pre-function areas will feature smart design paired with the newest technologies to elevate today’s meetings. As the modern meeting attendee is looking for spaces that inspire innovative thinking, the small- to mid-size meeting rooms will feature unique design and technology that spark new ideas and optimize work and collaboration.”
Hyatt’s Unbound collection has been around for four years and includes 12 properties in North America (including Carmel Valley Ranch and the Confidante Miami Beach) and 10 in Europe and Asia. It’s described as “A collection of hotels and experiences inspiring the freedom to be extraordinary whether it’s a historic gem tucked in the heart of Paris, or a mid-century modern marvel on the edge of Miami Beach.”
House of Originals
Last spring, sbe announced the launch of its new luxury global brand, The House of Originals, in partnership with Accor. This luxury collection of properties featuring “A bold spirit that challenges and inspires,” and includes the Sanderson and St. Martins Lane in London, 10 Karaköy in Istanbul and the Shore Club in Miami Beach and 5 new domestic and international locations in the pipeline.
The mission of House of Originals is “To create a community for its guests, predicated on luxury experiences and centered around sbe’s iconic culinary and mixology offerings…These inspiring properties are recognized as trailblazers, setting a standard of hospitality and experience that makes every hotel iconic in its own right. For every hotel in this collection, there is an undying spirit and promise of originality.”