MSC Cruises will debut an all-new MSC Yacht Club experience at the 2026 FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX, running May 1–3, offering planners a one-of-a-kind hospitality option for clients and incentive groups.
Located inside Turns 5–9 of the Miami International Autodrome, the MSC Yacht Club spans five decks, measuring 264 feet long, 96 feet wide and 50 feet tall.
Inspired by MSC Cruises’ signature “ship-within-a-ship” onboard experience, the 32,000-sf venue provides a mix of open-air lounges, shaded seating, private cabanas and panoramic viewing platforms.
“MSC Cruises’ partnership with Formula 1 continues to grow and evolve, and the MSC Yacht Club at the Miami Grand Prix is a perfect expression of who we are as a brand—combining innovation, luxury hospitality and world-class experiences in one extraordinary setting,” said Suzanne Salas, EVP, Marketing, eCommerce & Sales for MSC Cruises, in a media release.
Front-Row Access for Incentive Groups
The MSC Yacht Club marks the largest addition to the event since the Paddock Club opened in 2023, complementing a redesigned general admission area with an elevated viewing platform inside Turn 7. Planners can leverage this exclusive space to create memorable, high-impact experiences for clients, VIPs or incentive groups.
Culinary offerings are curated by Bagatelle, a French Riviera-inspired hospitality brand, including all-day dining and a Chef’s Table experience for a more intimate, elevated menu. Additional amenities include nine private cabanas, a Jack Daniel’s bar and the Captain’s Deck, offering 360-degree panoramic views of the track.
Since its 2022 debut, the Miami Grand Prix has grown into a premier international motorsports and hospitality event, hosted at the 19-turn, 3.36-mile Miami International Autodrome within Hard Rock Stadium.
Planners now have the opportunity to offer clients an immersive Formula 1 experience paired with MSC Cruises’ renowned luxury service.
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