Park City’s ‘Mountainkind’ Meetings

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Park City hosts the annual Sundance Film Festival. Photo courtesy of Visit Utah.

The mountain destination of Park City, Utah has announced a new rebranding initiative targeting the meeting and events industry: “Mountainkind,” meant to encourage eco-conscious meeting planning and sustainable tourism while positioning Park City as a leading destination for environmentally friendly events.

Planned to be the essential way of meeting in Park City, mountainkind also reflects the region’s commitment to sustainability and community-conscious meetings. The idea behind it is simple: invite people to cozy in and venture out in a place with broad perspectives and beautiful alpine skies.

The transformative rebranding was a collaborative effort spearheaded by the Park City Chamber of Commerce, Convention & Visitors Bureau, in partnership with various stakeholders in the tourism and hospitality industries as well as the community.

“The term ‘mountainkind’ signifies more than a brand,” says Tonya Sweeten, VP of Group Sales for the Park City Chamber of Commerce/CVB in a media statement. “It embodies a commitment to hosting meetings that blend seamlessly with Park City’s vibrant culture and alpine environment. It represents an opportunity for meeting attendees to experience the unique blend of perspectives, the beauty of the alpine skies, and the rich cultural values that Park City offers. This approach aims to make every meeting in Park City not just an event, but a memorable experience that connects with the essence of the town.”

Sustainable for Meetings and Group Events

Photo by Tanner Vonnahme on Unsplash.

Building on this foundation, the vision behind Mountainkind is to establish Park City as a destination where groups can create sustainable experiences that integrate wellness and offer transformative, perspective-changing meetings. Moving away from the previous brand, which was visually represented by a pinecone emblem, the new logo and emblem highlight Park City’s prioritization of environmental stewardship and community engagement.

Park City is renowned for its alpine beauty, welcoming community, and world-class attractions that blend mountain charm with sophistication. This mountain town has something for each unique meeting and conference group.

For more information about Mountainkind and Park City, visit the revamped website:

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