**All services are subject to change or discontinuance without notice. WIM makes no guarantee about the accuracy or completeness of the content in this document and WIM expressly disclaims responsibility for any errors, omissions, or inaccuracies herein.

Website Banners

Media Specifications

  • Image Dimension: (2) Banner sizes required.
    Desktop: 728×90 pixels (Minimum 120dpi)
    Mobile: 320×50 pixels (Minimum 120dpi)
  • Max File Load Size: 200 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Media Specifications

  • Image Dimension: 300×250 pixels (Minimum 120dpi)
  • Max File Load Size: 200 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Same banner size runs on mobile
  • No further assets required

Deadline: 10 days prior to launch

Media Specifications

  • Image Dimension: 300×600 pixels (Minimum 120dpi)
  • Max File Load Size: 200 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Same banner size runs on mobile
  • No further assets required

Deadline: 10 days prior to launch

Media Specifications

  • Image Dimensions: 5 Creatives sized 300×600 pixels (Minimum 120dpi)
  • Max File Load Size: 300 KB
  • File Formats: JPG, GIF, PNG
  • Click-through: Static, UTM tracking or third-party tags accepted
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Same banner size runs on mobile
  • No further assets required

Deadline: 10 days prior to launch

Media Specifications

  • Image Dimension: 300×90 pixels (Minimum 120dpi)
  • Max File Load Size: 80 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Click-through: Static, UTM tracking or third-party tags accepted.
  • Animation: Limited to one loop, not to exceed 15 seconds.

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Same banner size runs on mobile.
  • No further assets required.

Deadline: 10 days prior to launch

Interscroller (Desktop Specs)

  • Image Dimension: 970x700px (minimum 120dpi)
  • “Safe” Area: 970x450px
  • File Formats: JPG, GIF, PNG, HTML5

Required assets:

  • Image file sized to 970x700px
  • Click-thru URL
  • Tracking pixels (if using)

Interscroller (Mobile Specs)

  • Image Dimension: 400x900px (minimum 120dpi)
  • “Safe” Area: 400x500px
  • File Formats: JPG, GIF, PNG, HTML5

Required assets:

  • Mobile image sized to 400x900px
  • Click-thru URL
  • Tracking pixels (if using)

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Media Specifications

Image Pushdown

  • Collapsed Image Dimension: 970X66 pixels (Minimum 120dpi)
  • Expanded Image Dimension: 970X418 pixels (Minimum 120dpi)
  • Max File Load Size: 1MB
  • File Formats: JPG, GIF, PNG, HTML5
  • Click-through: Static URL, UTM tracking or Click Tag
  • Animation: Limited to one loop not to exceed 15 seconds

Video Pushdown

  • Collapsed Video Pushdown Image: 970X66 pixels (Minimum 120dpi)
  • Collapsed Video Pushdown Image File Formats: JPG, GIF, PNG
  • Video File Formats: MP4/H.264
  • Acceptable formats requiring conversion: MP4, MOV
  • Recommended Video Length: 6 – 30 sec. (Max)
  • Recommended Video Frame Rate: 24 – 30 FPS.
  • Recommended Video Aspect Ratio: 16:9
  • Max File Load Size: 30MB

Third-Party Tag Formats

  • Image
  • JavaScript (Tracking tag)
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

Image Pushdown

  • Collapsed Image Dimension: 320×50 pixels (Minimum 120dpi)
  • Expanded Image Dimension: 320×480 pixels (Minimum 120dpi)
  • Max File Load Size: 200KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Click-through: Static URL, UTM tracking or Click Tag
  • Animation: Limited to one loop not to exceed 15 seconds

Video Pushdown

  • Collapsed Video Pushdown Image: 970X66 pixels (Minimum 120dpi)
  • Collapsed Video Pushdown Image File Formats: JPG, GIF, PNG
  • Video File Formats: MP4/H.264
  • Acceptable formats requiring conversion: MP4, MOV
  • Recommended Video Length: 6 – 30 sec. (Max)
  • Recommended Video Frame Rate: 24 – 30 FPS.
  • Recommended Video Aspect Ratio: 16:9
  • Max File Load Size: 30MB

Deadline: 10 days prior to launch

Media Specifications

  • Image Dimension: 970×66 pixels (Minimum 120dpi)
  • Max File Load Size: 200 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Click-through: Static URL, UTM tracking or Click Tag
  • Animation: Limited to one loop, not to exceed 15 seconds.

Third-Party Tag Formats

  • Image
  • JavaScript (Tracking tag)
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Image Dimension: 320×50 pixels (Minimum 120dpi)
  • Max File Load Size: 200 KB

Deadline: 10 days prior to launch

Placement Description

  • Collapsed View: Video loads on the sidebar with a width of 300 pixels maintaining the height aspect ratio of original video.
  • Expanded View: Video expands to the left with a width of 1080 pixels maintaining the height aspect ratio of original video.
  • Video Playback: Autostart (If device allows)
  • Audio: User Initiated / Mute on start.

Media Specifications

  • Video File Formats: MP4/H.264
  • Acceptable formats requiring conversion: MP4, MOV
  • Recommended Video Length: 6 – 30 sec. (Max)
  • Recommended Video Frame Rate: 24 – 30 FPS.
  • Recommended Video Aspect Ratio: 16:9
  • Max File Load Size: 30MB
  • Recommended logo size: For best legibility, logos should be added using the collapsed view dimensions.
  • Recommended font size: For best legibility, font should be readable in the collapsed view dimensions.
  • Click-through: Static URL, UTM tracking or Click Tag

Third-Party Tag Formats

  • Image
  • JavaScript (Tracking tag)
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Collapsed view displays on mobile
  • Expanded view not available on mobile

Deadline: 10 days prior to launch

Media Specifications

  • Image Dimension: 728×90 or 1340×100 pixels (Minimum 120dpi)
  • Max File Load Size: 200 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Click-through: Static URL, UTM tracking or Click Tag
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • JavaScript (Tracking tag)
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • An additional banner size of 320×50 is mandatory and must be supplied when providing mobile banner in html/tag form

Deadline: 10 days prior to launch

Adhesion Banner (Desktop Specs)

  • Image Dimension Collapsed: 2560x250px (minimum 120dpi)
  • Image Dimension Expanded: 2560x350px (minimum 120dpi)
  • Creative must include a minimum of 25% transparent background area to ensure proper visibility of the scroll effect.
  • File Formats: Transparent PNG’s

Required assets:

  • Transparent PNG’s for background (and for image layers/buttons, if using)
  • Desktop images sized to 2560x250px & 2560x350px
  • Click URLs, tracking pixels (if using).

Adhesion Banner (Mobile Specs)

  • Image Dimension Collapsed: 500x100px (minimum 120dpi)
  • Image Dimension Expanded: 500x220px (minimum 120dpi)
  • Creative must include a minimum of 25% transparent background area to ensure proper visibility of the scroll effect.
  • File Formats: Transparent PNG’s

Required assets:

  • Transparent PNGs for background (and for image layers/buttons, if using)
  • Mobile images sized to 500x100px & 500x220px
  • Tracking pixels (if using)

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Media Specifications

  • Image Dimension:
    – Two (2) 160×600 pixel banners (Minimum 120dpi)
    – Choice of:
    A.) (1) 300×250 pixel banner (Minimum 120dpi)
    B.) (1) 728×90 (Requires 2 sizes of 728×90 & 320×50 pixels) (Minimum 120dpi)
  • Max File Load Size: 200 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Click-through: Embedded in Third party standard placement
  • Animation: Limited to one loop, not to exceed 15 seconds

Note: By design, on desktop only, the skyscrapers are partially or fully hidden on screen widths 1019px to 1698px.

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Placement Description

  • Video loads on the sidebar with a width of 300 pixels maintaining an aspect ratio of original video.
  • Video Playback: Autostart (If device allows)
  • Audio: User Initiated / Mute on start.

Media Specifications

  • Video File Formats: MP4/H.264
  • Acceptable formats requiring conversion: MP4, MOV
  • Recommended Video Length: 6 – 30 sec. (Max)
  • Recommended Video Frame Rate: 24 – 30 FPS.
  • Recommended Video Aspect Ratio: 16:9
  • Max File Load Size: 30MB
  • Recommended logo size: For best legibility, logos should be added at the width of 300 pixels.
  • Recommended font size: For best legibility, font should be readable at the width of 300 pixels.

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Displays on mobile

Deadline: 10 days prior to launch

Video Takeover (Desktop / Mobile Specs)

  • Video Dimension: 16:9 or 4:3 ratio
  • Max File Load Size: 4 MB; 30 secs.
  • File Formats: MP4, MOV, OGG, YouTube or Vimeo URL

Required assets:

  • Transparent PNG for logos/buttons, if using (minimum 120dpi)
  • Video file/link
  • Click-thru URL
  • Tracking pixels (if using)

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Media Specifications

  • Assets: Client Supplied
  • Image Dimension: 640X480 OR 500X500 pixels (Minimum 120dpi)
  • Max File Load Size: 300 KB
  • File Formats: JPG, GIF, PNG
  • Clickable Areas: Two clickable areas available within expanded view
  • Click-through: Static URL, UTM tracking or Click Tag
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • JavaScript (Tracking tag)
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Image Dimension: 320X480 pixels
  • Max File Load Size: 200KB

Deadline: 10 days prior to launch

Media Specifications

  • Teaser Copy, character limit 45
  • Logo with transparent background
  • A Start date and time and end date and time  (such as 11/1 at 12:00 AM start and 12/31 at 11:59 pm end) (The start time and end time can be optional – does not need to be included, can just be days and hours)

Customization Options:
(Colors based on standard web colors)
Background color
Text Color
Timer Color
Call to Action Button Color and Copy, character limit 15
URL link

Media Specifications

  • Image Dimension: 2000X300 pixels (Minimum 120dpi)
  • Max File Load Size: 500 KB
  • File Formats: JPG, GIF, PNG, HTML5
  • Animation: Limited to one loop, not to exceed 15 seconds

Third-Party Tag Formats

  • Image
  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Same banner size runs on mobile
  • No further assets required

Deadline: 10 days prior to launch

Webinar

  • Webinar title (How to, Learn How, etc.)
  • Brief description of webinar (bullet points encouraged)
  • Speaker’s short bio (1,000 characters max), company name, job title, headshot & email address
  • Incentive (i.e. gift card, free stay, etc.)
  • Hi-res logo (300 dpi high resolution – JPG or GIF)
  • 5 -10 Hi-Res Images that can be used for promotion (300 dpi high resolution – JPG or GIF)
  • Materials due 16 weeks before live webinar

Presentation Materials

  • Presentation must be submitted one week before live webinar
  • Technical check with presenter(s) must be scheduled at least one week prior to live webinar
  • If interested – supply any poll questions you may want to include during live webinar
  • 3-5 seed questions (back-up questions from speaker to discuss during webinar in case we need to fill time)

Eblasts

Media Specifications

  • Client to supply 2-3 1280×720 pixel images and company logo (Minimum 120dpi)
  • Design Direction: Client must provide detailed directions on email design layout (Max width: 640 pixels)
  • Style Guide: Client must provide brand
  • Style guidelines that contains required colors, fonts, etc
  • Subject Line: Required, supplied by client
  • Pre-header: Required, supplied by client
  • Call to Action: Required, supplied by client

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

NOTE: Please avoid using spam words in your subject line/pre-header as that can have a negative impact on an email campaign’s deliverability. You can access a list of spam trigger words by clicking here. Using a subject line rater is also a great tool to ensure best practices.

Deadline: 20 days prior to launch

Media Specifications

  • Material specification options:
    Option A: HTML file with click through URL(s) with in line CSS controls (tables only no DIVS)
    Option B: JPG (entire image will be clickable) — should be no more than 700 pixels in width and no more than 1300 pixels in height. File size not to exceed 900KB.
  • Requirements: Subject line (what should appear in the subject line of the email). All images should have ALT, height and width parameters.
  • The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

NOTE: Please avoid using spam words in your subject line/pre-header as that can have a negative impact on an email campaign’s deliverability. You can access a list of spam trigger words by clicking here. Using a subject line rater is also a great tool to ensure best practices.

Deadline: 10 days prior to launch

Media Specifications

  • Material specification options:
    Option A: HTML file with click through URL(s) with in line CSS controls (tables only no DIVS)
    Option B: JPG (entire image will be clickable) — should be no more than 700 pixels in width and no more than 1300 pixels in height. File size not to exceed 900KB.
  • Requirements: Subject line (what should appear in the subject line of the email – must be unique from previous eblast). All images should have ALT, height and width parameters.
  • The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

NOTE: Reblasts to opens are sent to recipients who opened the original email and require a new subject line and different creative content.

Please avoid using spam words in your subject line/pre-header as that can have a negative impact on an email campaign’s deliverability. You can access a list of spam trigger words by clicking here. Using a subject line rater is also a great tool to ensure best practices.

Deadline: 10 days prior to launch

Media Specifications

  • Material specification options:
    Option A: HTML file with click through URL(s) with in line CSS controls (tables only no DIVS)
    Option B: JPG (entire image will be clickable) — should be no more than 700 pixels in width and no more than 1300 pixels in height. File size not to exceed 900KB.
  • Requirements: Subject line (what should appear in the subject line of the email – must be unique from previous eblast). All images should have ALT, height and width parameters.
  • The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

NOTE: Reblasts to non-opens are sent to recipients who did not open the original email and require a new subject line. Updating the creative content is optional but not required.

Please avoid using spam words in your subject line/pre-header as that can have a negative impact on an email campaign’s deliverability. You can access a list of spam trigger words by clicking here. Using a subject line rater is also a great tool to ensure best practices.

Deadline: 10 days prior to launch

E-blast Media Specifications

    • Material specifications: HTML file with inline CSS controls (tables only no DIVS) – OR – JPG no larger than 700×1000. Total weight of images should not exceed 800K. (entire email will be linked to video hosting page on prevuemeetings.com)
  • Requirements: Subject line (what should appear in the subject line of the email). All images should have ALT, height and width parameters.
  • The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.
  • Impression tracker pixel
  • Hero (main) Image must contain play button overlay.

Video Hosting Page Specifications

  • Video File Formats: MP4/MOV H.264
  • Bitrate:
    • 720p requires a speed of 4Mbps (megabytes per seconds) – OR –
    • 1080p requires a speed of 8Mbps (this is best for full screen playing)
  • Recommended Video Length: 6 – 180 sec. (Max)
  • Recommended Video Frame Rate: 24 – 30 FPS.
  • Recommended Video Aspect Ratio: 16:9
  • Max File Load Size: 40MB
  • Cover Image (Same width x height of video) Used for first frame of video.
  • 6-word title (max)
  • Website Copy: up to 400-word sponsored content on recommend.com along with supplier’s URL. Click-through URL: Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

NOTE: Please avoid using spam words in your subject line/pre-header as that can have a negative impact on an email campaign’s deliverability. You can access a list of spam trigger words by clicking here. Using a subject line rater is also a great tool to ensure best practices.

Deadline: 20 days prior to launch

Native Content

Media Specifications

  • Client to supply 2-3 1280×1067 high res images to accompany article (editorial team will only choose one photo to accompany native content module)
  • Client to supply two banner ads (one 300×250, one 728×90)
  • Max File Load Size: 200 KB.
  • File Formats: JPG, GIF, PNG
  • HTML5: No, not accepted.
  • Click-through: Static, UTM tracking or third-party tags accepted.
  • Animation: GIFs accepted, Limited to one loop not to exceed 15 seconds.
  • Requirements: URL location for click-through. Multiple URL’s accepted.

Third-Party Tag Formats

  • IFRAME
  • JavaScript
  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Mobile Specifications

  • Same banner size runs on mobile
  • No further assets required

Deadline: 10 days prior to launch

**Note: Editorial team must be aware of chosen topic for native content module at least six weeks in advance of run date. Client has the right to approve facts of the article, but not the content. Facebook post will be boosted to targeted audience.

Newsletters

Media Specifications

  • Sponsored content in Prevue’s e-newsletter, Breakout, and on prevuemeetings.com:
    – Photo: 1280×1067 High Definition photo (JPG or GIF accepted, max file size 100K)
    – Website Copy: 400-word sponsored content on prevuemeetings.com along with supplier’s URL
    – 6-word title (max)
    – Additional Notes: Photos cannot contain logos or copy
    – Newsletter Copy: 15-20 words of copy in the e-newsletter

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Media Specifications

Specifications: (Banners, Content and Images to be supplied by client)
Client Supplied Assets: Sponsorship includes the following exclusive branded media placement (supplied):
– (1) 728×90 banner ad + URL
– (2) 300×250 banners ads + URL
– (3) content pieces – 300-400 words each with URL(s) and (3) 1280×1067 high res images – one image per content piece
File formats for images: JPG, GIF, PNG (Minimum 120dpi)
File Size: 50K max

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

 

Deadline: 10 days prior to launch

Media Specifications

  • Specifications: (Prevue to create content. Banners, topic and images to be supplied by client)
  • Client Supplied Assets: Sponsorship includes the following exclusive branded media placement (supplied):
    – (1) 728×90 banner ad
    – (2) 300×250 banners ads
    – (3) 1280×1067 high res images – one per content piece
  • File formats: JPG, GIF, PNG
  • File Size: 50K max

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Media Specifications

  • Banner ads: (728×90, 300×250)
  • File formats: JPG, GIF, PNG (no Flash files can be used).
  • Max File Load Size: 50KB.
  • Animation: GIFS accepted. Note: First frame should display intended message, older email browsers including Outlook, only render the first frame and will not run through entire animation timeline.
  • Requirements: URL location for clickthrough.

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Media Specifications

  • 728×90 (2), 300×250 (2), Feature Story (1)
  • Sponsored content in Prevue Breakout and on prevuemeetings.com*.
  • File formats: JPG, GIF, PNG
  • Max File Load Size: 90KB.
  • Website Copy: 400-word sponsored content on prevuemeetings.com along with supplier’s URL
  • Newsletter Copy: 6 word title (max)
  • Additional Notes: Photos cannot contain logos or copy

Third-Party Tag Formats

  • Click tags
  • Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

  • All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
  • No fourth-party tracking
  • Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

**Sponsored content on Recommend.com must be unique content. Content published on our site should not exist elsewhere on the internet including on recommend.com as duplicate content negatively impacts Google rankings. All advertorials must pass a duplicate content check by the editorial team before being published on our website. If client wants to use content previously published on Recommend. com, client must agree that we revise the old content with an updated published date and new main image. If content needs to be rewritten by Recommend editors in order to pass a duplicate content check, a fee of $500 will be incurred.

Social Media

Social Media Mention Specs

Instagram:

  • Recommended image size: 1080 × 1350px (4:5 ratio – vertical, performs best)
  • Accepted sizes: 1080 × 1350 px (4:5 ratio – vertical), 1080 × 1080px (1:1 square) or 1080 × 566px (16:9 horizontal)
  • File type: JPG or PNG
  • Max file size: 30 MB
  • Provide caption text with any desired hashtags, tags, or links.
  • Instagram caption: Up to 2,200 characters (best to keep under 150-250 for engagement).

Facebook:

  • Recommended image size: 1200 × 630px (1.91:1 ratio for horizontal)
  • Accepted sizes: 1200 × 630px (1.91:1 ratio for horizontal), 1080 × 1080 px (square)
  • File type: JPG or PNG
  • Max file size: 30 MB
  • Provide caption text with any desired hashtags, tags, or links.
  • Facebook caption: No strict limit, but shorter copy tends to perform better.

X (formerly Twitter):

  • Recommended image size: 1200 × 675px (16:9 ratio – horizontal)
  • File type: JPG, PNG, or GIF
  • Max file size: Photos: 5 MB (mobile), 15 MB (web)
  • Provide caption text with any desired hashtags, tags, or links.
  • X caption: Character limit 280 characters

Linkedin Targeted Campaign Specs

Single Image Ads:

  • File Type: jpg, png, or gif
  • File Size: 5 MB

Horizontal / Landscape
**Horizontal images will deliver to both desktop and mobile

  • Minimum: 640 x 360 pixels
  • Maximum: 7680 x 4320 pixels
  • Recommended: 1.91:1 – 1200 x 628 pixels

Square
**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile

  • Minimum: 360 x 360 pixels
  • Maximum: 4320 x 4320 pixels
  • Recommended: 1:1 – 1200 x 1200 pixels

Vertical
**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop). While 1:1.91 vertical images are still supported for vertical images, they will have borders added to either side of the video to fit in the image frame. To avoid borders, we recommend using a 4:5 aspect ratio.

  • Minimum: 360 x 640 pixels
  • Maximum: 2430 x 4320 pixels
  • Recommended:
    1:1.91 – 628 x 1200 pixels
    2:3 – 600 x 900 pixels
    4:5 – 720 x 900 pixels

Call To Action Options

  • Apply
  • Download
  • View Quote
  • Learn More
  • Sign Up
  • Subscribe
  • Register
  • Join
  • Attend
  • Request Demo

URL Requirements

  • Landing page URL: Required
  • URL prefix: http:// or https://
  • URL characters: 2000 characters for destination field URL

Video Ads:

  • Video File Size: 75 KB (min) – 500 MB (max)
  • Video Duration: 3 seconds – 30 minutes
  • Video Captions: Optional
  • Video Sound Rate: Less than 64 KHz
  • Minimum width: 360 pixels
  • Maximum width: 1920 pixels
  • Minimum height: 360 pixels
  • Maximum height: 1920 pixels
  • Minimum aspect ratio: 9:16 (0.563)
  • Maximum aspect ratio: 16:9 (1.778)

Call To Action Options

  • Apply
  • Download
  • View Quote
  • Learn More
  • Sign Up
  • Subscribe
  • Register
  • Join
  • Attend
  • Request Demo

Recommended Dimensions

  • Vertical (4:5):
    Min 360 x 450 pixels
    Max 1080 x 1350 pixels
  • Vertical (9:16):
    Min 360 x 640 pixels
    Max 1080 x 1920 pixels
  • Landscape (16:9):
    Min 640 x 360 pixels
    Max 1920 x 1080 pixels
  • Square (1:1):
    Min 360 x 360 pixels
    Max 1920 x 1920 pixels
  • Aspect ratio tolerance: 5%

URL Requirements

  • Landing page URL: Required
  • URL prefix: http:// or https://
  • URL characters: 2000 characters for destination field URL