James D. Feldman, CSP, CITE, CPIM, CPT, PCS Transformational Growth Advisor
Meet Barbara Scofidio
The Visionary behind the Visionary Summit Series
For 20 years, Prevue Editor Barbara Scofidio has worked with GBTA, Site and other industry organizations to design and deliver education for meeting and incentive planners. Currently on the Education Committee of FICP.
She can be reached at:
James D. Feldman is an innovation, marketing, and promotion expert and CEO of his own performance improvement companies, a keynote business speaker, an entertaining motivational speaker, author of 14 books and hundreds of articles.
James started to understand the distinction between rewards and recognition at an early age. In high school he started his first merchandise company to deliver party favors for proms and events. As the business grew he used his photography experience to create a ‘party favor’ catalog that migrated into personalized merchandise rewards and awards for other organizations. By the time he went to college his company, Party Pix, was recognized at the market leader for dance photographs, fraternal organizations, and sports teams. He started to make formal presentations about how to distinguish between rewards and recognition and provided both to McDonalds, General Tire, Aston-Tate, Neutrogena, Vidal Sassoon, Disney and others.
By the mid 80’s his company serviced both huge companies like Toyota, Wrigleys, Greyhound, Knudsen, Nissan, Ford, Frito-Lay, and consolidations such as Beatrice, Hewlett-Packard, AT&T, etc.
He was a pioneer in the creation of loyalty programs that offered more experiential elements so that redemption choices included individual incentive travel as well as branded merchandise. James realized that ‘speaking’ to the needs and aspirations of his clients customers and employees required education. His message of ‘One Size Does Not Fit All’ has become a classic phrase that represents the needs for better designed programs and more targeted rewards. To create a buzz James started to make formal presentations to trade shows and clients. Today James is a sought after speaker that identifies future trends and helps guide his clients on the Journey To Bright Ideas™.