The aptly named Alternative Hospitality, Inc., a division of MJ Holdings, will be the first hotelier to launch a portfolio of health and wellness cannabis-themed hotels.
Slated to break ground later this year and debut the first of eight planned cannabis hotels next year, the Coachill Inn Resort, in Desert Hot Springs, Calif., will feature 420-friendly wellness amenities and services, and will also offer education about the health-enhancing benefits of cannabis, hemp and CBD.
Designed by renowned architect David Wallace, the 150-room property will be part of the 160-acre Coachillin’ Canna‑Business Park. The compound will also feature a dispensary, though not at the hotel itself.
“The hotel’s focus is on health and wellness, and cannabis happens to be part of the program,” said Roger Bloss, CEO & president of Alternative Hospitality. “It’s not a smokehouse. There will be designated areas to help people with exploration and experimentation.”
The property will also offer CBD-infused beverages, hemp sheets, CBD-based massage treatments and more.
Before attendees arrive at the hotel, they will be asked an assortment of wellness questions including how well they sleep, whether they have aches and pains, if they have a pet with high anxiety, among others. When they arrive, there will be a complimentary package of products to try.
The property will also offer CBD-infused beverages, hemp sheets, CBD-based massage treatments, and an area behind glass where everyone can watch the growing and processing, with tour guides available to answer questions.
Bloss, whose history in the hospitality industry includes launching the Americas Best Value Inn brand in 1999, is passionate about proselytizing the benefits of cannabis.
“In the summer of ’08 I had a widow-maker heart attack,” he said. “In the summer of ’09, I drove a truck off a cliff and was told I would never walk again. I was in tremendous pain. I knew if I started taking prescription drugs … I can’t be pharmaceutically dependent. A doctor asked if I wanted to try marijuana. Over the next couple of years it helped through the pain and rehabilitation.”
The Coachill Inn Resort will feature meeting space as well as an amphitheater that can be used for group events. There will also be space for groups to put up tents and portable units. Other event spaces will include a large pool area and courtyards.
According to Bloss, each hotel will incorporate aspects of the local area. In Desert Hot Springs, a lazy-river pool will tap into the area’s natural hot springs.
The eight projects under consideration are in states that have legalized marijuana, including three in Las Vegas, three in California including the Coachill Inn Resort, one in Michigan and one in Oklahoma.