Prevue Adds IAB Rising Star Ad Units to Online Advertising Mix

Available Now for Advertisers

Miami, FL (Ocober 24, 2014) – added three new high impact ad units to its pool of innovative website advertising opportunities. These rich media ad units (pushdown, sidekick and filmstrip) provide new creative opportunities and enhanced flexibility for advertisers to increase engagement with website visitors.

“Meeting, incentive and group planners look to Prevue as the source for information and ideas on destinations and properties to inspire them in creating memorable events,” said Gary Herman, Executive Vice President at Worth International Media. “By incorporating the new high impact units, we continue to deliver innovative campaigns that enhance the visitor experience.”

Peter Minnium, Head of Brand Initiatives, at the Interactive Advertising Bureau stated in an IAB press release, “It is abundantly clear from our research that the Rising Stars display ad formats not only give rise to new opportunities for global brands and digital marketers, but also bring campaign results to new heights.”

In addition to the new high impact units, and its companion digital distribution channels offer a full spectrum of digital advertising options including traditional banners, homepage takeover, menu bar navigation sponsorship, sponsored content, email blasts and webinars.

Worth International Media, a Miami, Florida based company, is the leader in custom content for the travel industry, publishing proprietary travel magazines Prevue (targeting meeting, incentive and group travel planners), Recommend (targeting travel agents) and Undiscovered Florida, as well as creating custom print and digital assets for travel brands and destinations.