Business happens in person, and it’s happening right now in Las Vegas.
With world-class resorts and dining, 150,000 rooms, more than 14 million square feet of event space, and an average 320 days of sunshine per year, Las Vegas is where business travelers want to go and where business moves forward.
The appeal of Las Vegas generates strong attendance for meetings, and attendance increases by 9 percent when conventions are held in the city. Research also shows that attendees spend more time in meetings and on the trade show floor when programs are held in Las Vegas.
“Our attendance numbers in Las Vegas are always much bigger than anywhere else,” says Roger Dow, president/CEO of U.S. Travel Association.
With 91 percent of business travelers saying they miss in-person meetings, and 85 percent of American workers saying they consider in-person events “irreplaceable,” Las Vegas is moving forward, with safety as a priority.
The Las Vegas Convention Center (LVCC) will have hosted 52 events in 2021, welcoming an estimated 730,000 attendees, while in Q1 2022, the LVCC has 19 events on the books with more than 560,000 attendees expected. Upcoming conventions and trade shows to be held in Las Vegas in early 2022 include CES, World of Concrete, ISC West, Cinemacon, MAGIC, Licensing Expo and ASD Market Week.
“We have more than 22,000 registered and, more importantly, the energy on the show floor has been fantastic,” says Jim Pittas, president and CEO, PMMI. “Our exhibitors tell us that attendees are here with projects in hand and ready to do business.”
Traveling to Las Vegas for meetings and events can be safer than many regular everyday activities. Professional meetings and events have no history of being superspreader events, and according to a report by the U.S. Travel Association in September 2021, business events pose a near-zero (0.001 percent) risk of COVID transmission, even at large events.
Safe meetings and events are top of mind for Las Vegas, and the LVCC was the first facility in Nevada to receive the GBAC Star Accreditation. Additionally, Mandalay Bay Convention Center and Resorts World have also earned GBAC Star Accreditation. Developed by ISSA, the world’s leading trade association for the cleaning industry, the accreditation is considered the gold standard for safe facilities.
Support teams are also on hand to guide clients through every aspect of the planning process, as well as collaborating to ensure that events run smoothly and all crises or challenges are resolved. Masks are required in all public indoor settings and on public transport, but Nevada has expanded its mask exception for large indoor events including conventions. The policy expansion provides an option for conventions with more than 4,000 attendees to either require masks indoors for all attendees, regardless of vaccination status; or ensure that all attendees are fully vaccinated, which means vaccinated attendees can remove their masks.
Las Vegas is moving forward, and business events are coming back safely and with confidence.
To start planning your next meeting in Las Vegas, visit VegasMeansBusiness.com.