RealTime Reservation has partnered with Trilogy Spa Holdings to launch a fully integrated, real-time booking platform tailored specifically for spa and wellness services across Trilogy-managed properties, beginning with the Plaza Hotel in New York City.
Slated for rollout at The Plaza Hotel in mid-to-late June 2025, this partnership is set to revolutionize the wellness booking experience for hotel guests and local clientele. The phased integration will continue across Trilogy Spa’s locations over the next 12 to 18 months, bringing intuitive, and streamlined service reservations to luxury wellness destinations nationwide.
A New Standard in Booking Technology
RealTime Reservation’s customized solution addresses longstanding pain points in the spa industry, from complicated phone reservations to limited pricing transparency and static service menus. It’s not just a hotel problem, it’s a planner problem if attendees are unhappy. The platform enables:
- Dynamic pricing tools that adjust rates based on demand, time, and service type
- Smart upselling during the booking process (e.g., prompting a guest booking a 50-minute massage to upgrade to 80 minutes with special pricing)
- Day and time-based pricing visibility, giving guests more flexible options
- Cross-property suggestions, such as offering spa services to guests who’ve booked a pool cabana or luxury suite
“From a user experience perspective, our industry is starting to lead the way with time-based bookings and the integration of yield and dynamic pricing tools. What makes RealTime Reservation different is that they’re building their system from the ground up, knowing exactly where the industry is headed. That gives us an opportunity to implement tools we simply couldn’t before,” said John Grunbeck, President at Trilogy Spa Holdings, in a media announcement.
Strategic Operational Gains
Beyond guest-facing improvements, the RealTime Reservation’s integration brings powerful tools to Trilogy’s operations:
- Shift from phone to digital reservations, reducing staff time and labor costs
- Enhanced digital marketing insights, including conversion tracking and campaign performance
- Streamlined operations, allowing staff to focus more on guest care and service quality
“We are excited to bring a new level of sophistication to the spa booking experience. By integrating our real-time, dynamic booking platform, we are not only enhancing the convenience and flexibility for guests, but also providing Trilogy with powerful tools to optimize pricing and operational efficiency,” said Shawn Tarter, President of RealTime Reservation. “This partnership aligns with our commitment to pushing the boundaries of hospitality technology, and we look forward to expanding our impact on the wellness industry as we roll out this solution across Trilogy’s premier spa destinations.”
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