What Will the Next Generation of Exhibit Booths Look Like?
Everything from the use of 3D-printed booths and booths made of recycled materials will leave attendees questioning how trade shows were ever considered wasteful.
How to Use Neuromarketing Pre- and Post-Event
Warm bright colors—like the red used by Coca-Cola—are eye-catching and associated with a friendly, energetic nature.
4 Myths About Millennial Meeting Attendees—Debunked
Yes, millennials are the most-connected generation, but that doesn’t mean they don’t want time to escape the realities of the world.
3 Theme Party Ideas from Rock Concerts
Work with your event planner to create a focal point for your theme party. Not only can you use it for promotion, but it will help keep the event in the minds of attendees long after it ends.
Compliance Challenges Pharma Planners’ Hotel Picks
Red flags for compliance departments include five-star ratings, resort or gaming destinations, such as Phoenix or Las Vegas; and on-site facilities, such as golf, a nightclub or a spa.
Are Bitmojis Taking a Bite Out of Our Senses?
Are we becoming a visual society, and what affects does this have on our communication with one another and our ability to express ourselves to another human being face to face?
Why Mindful Meetings Are the Next Big Thing
"Meditation experts suggest that the most ideal time to meditate is post-workout."
5 Questions Every Event Planner Must Ask on a Site Inspection
The Wi-Fi question becomes more and more important for groups, especially any group involved in the tech industry.
How to Write a Successful Tagline for Your Event
Taglines such as Nike’s “Just Do It” or Apple’s “Think Different” provide brand messages so powerful that they’ve become part of everyday vernacular.
How to Create a Quality “Why Attend” Website Page
By creating an interactive tab, this helps attendees see how the event can benefit them specifically.
How to Find the Groove of Your Event’s Music Playlist
The best way to know your audience’s likes and interests is by creating a pre-event survey that includes questions about music.
Take the Stage: How Theater Can Influence Sensory Experiences at Events
Just like theater, the size, physical environment, flexibility of staging and all the moving parts affect the outcome.
7 Tips for Making Your Meetings More Experiential
Driven by the trend among consumers valuing experiences over material things, meetings are undergoing a profound transformation and becoming more experiential.
Stay Relevant: How to Keep Your Event from Melting
Keep your event from melting by addressing three key meeting elements: attendance, enthusiasm and exciting topics.
