Without the proper marketing, meeting and incentive programs fall short. During the 63rd annual Hospitality, Sales & Marketing International’s (HSMAI) Adrian Awards gala held at the New York Marriott Marquis in New York City those who created exceptional advertising, digital marketing and public relations campaigns in the hospitality, travel and tourism industries were honored.
Among those taking home Adrian Awards was Caesars Entertainment for its integrated marketing campaign for Caesars Forum that opens in March. Caesars received a Bronze Adrian Award for creating one of the top “integrated marketing campaigns,” among more than 1,100 entries submitted for this year’s Adrian Awards.
CAESARS FORUM has already secured over 1.3 million room nights representing $460 million in business. Opening March 18, the 550,000-square-foot conference center will redefine offerings for meetings and events in Las Vegas with the two largest pillarless ballrooms in the world, a centralized location at the heart of the Las Vegas Strip, and being the first facility of this size built on one level.
“Our marketing campaign is for CAESARS FORUM, opening in Las Vegas in less than 60 days,” says Reina Herschdorfer, Caesars Entertainment director of marketing, national meetings and events, who accepted the award on behalf of her team. “The Caesars Entertainment Meetings and Events marketing team has been immersed in bringing CAESARS FORUM to life. It’s been an incredible 18 months since we broke ground.”
Nearly 1,000 people from the hospitality, tourism and meetings industry attended the awards ceremony.
“I couldn’t be prouder of what has been accomplished in such a short period of time,” said Michael Massari, chief sales officer for Caesars Entertainment. “CAESARS FORUM has already secured over 1.3 million room nights representing $460 million in business.”
Other winners included Discover Puerto Rico and its message ensuring that the world knows about the unique island and its resilient people.
Laura Davidson PR took home a Platinum Adrian Award for its client VisitScotland and the campaign, “The Comeback Kid Dundee – How Scotland’s Fourth Largest City Became the King of Cool.”
In addition, LDPR took home seven Gold Adrian Awards for clients Abercrombie & Kent, Sanctuary Retreats, DNSW, Ocean House, DuVine Cycling + Adventure Co. and Azores Getaways. The agency took home two Silver Adrian Awards for clients Aman and Atlantis.
MMGY Global won the highest accolade of the night, Best of Show, for its Owning an Entire News Cycle: D-Day with The National WWII Museum campaign.
Lifetime Achievement Awards were given to industry visionaries Bjorn Hanson, executive VP, Summit Hotel Properties, and Leland “Lee” Pillsbury, managing director, Thayer Ventures.
For a complete list of winners, click here.