IRF Releases First-Ever Biometric Study on Cash vs. Non-cash Rewards

Print Friendly, PDF & Email


biometric, meeting
The recent IRF study biometric study reveals the power of non-cash rewards in motivating employees.

An Incentive Research Foundation project guided by Steve Genco, author of Neuroscience for Dummies, used biometric and facial coding techniques including eye tracking, galvanic skin response and signs of aversion and attraction to measure unconscious responses to cash vs. non-cash awards.

As a next step, the 42 participants in Conscious and Unconscious Reward Preference & Choice: A Biometric Experiment were then given time to examine and consider their non-cash and cash reward options. Almost two-thirds of ultimately chose a non-cash reward after engaging in cognitive thinking on the conscious level.

Behavior science has proven that what people say and what they feel are often very different things, yet this survey found that when it came to non-cash vs. cash rewards, this wan’t the case. Research by Daniel Kahneman supports the notion that people often make choices that they think they should make, as opposed to what they prefer—they don’t always make choices consistent with what motivates them the most.

This groundbreaking project was the first of its kind in the incentive arena. “It’s a fascinating study,” said Melissa Van Dyke, IRF President. “When rewards were made salient and multiple non-cash reward options were made available, 62 percent of the subjects chose a non-cash reward over an equivalent cash reward.”

Download the complete study here.

Print Friendly, PDF & Email
Previous articleCarlson Wagonlit Travel Provides Faster Rides with Lyft Partnership
Next article3 Megatrends Affecting Meetings in 2018
Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.