Prevue Releases First-Annual Corporate Incentive Trends Survey

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corporate incentive trends survey

The media authority on incentive travel, Prevue has just released a new survey focused on corporate in-house incentive planners: the First-Annual Corporate Incentive Trends Survey.

The Corporate Incentive Trends Survey is based on responses from 382 planners from Prevue’s audience. Respondents came from a variety of industries, with the largest percentage coming from technology (26%), financial and insurance (24%) and manufacturing (23%), followed by automotive, direct sales and other industries. The majority of respondents plan incentives that target the sales force (47%), dealers/distributors (44%) or the distribution channel (22%), though a quarter of companies said they run incentive trips for employees whose roles are not directly tied to sales quotas.

2023 was a turnaround year, according to the results. Budgets are up, international trips are back and the outlook for this year looks bright.

60% of respondents reported that their companies’ sales increased in 2023, with another 21% saying that sales had remained the same as in 2022. That growth filtered down to incentive budgets, with 51 percent of respondents saying their budgets had increased in 2023; however, a significant number (35%) reported having to work with the same budgets in 2023 as they had in 2022. There were also a small number of respondents (15%) doing more with less. The outlook for 2024 is slightly more positive, with 58% of respondents saying their incentive budgets will increase; however, 24% saying they will stay the same and 18% who will be working with smaller budgets.

The average per-person budget for 2023 incentives was $6,177, which increased from last year for 49% of the respondents, stayed the same for 30% and decreased for 21% of respondents. Including spouses or partners on the trip remains a priority for companies, with only 17% of respondents saying they do not invite a guest.

Group sizes for incentive programs have traditionally been small, and a majority (58%) of this year’s respondents reported an average of under 200 attendees. Just 15% of respondents plan programs for more than 500 attendees. The most popular trip length is five days, four nights (22%), followed by three days, two nights (21%). A small fraction of companies sponsor trips of 7 days or longer—just 12%.

Find additional survey results on destination choices, cruises, individual incentives and more, as well as our recent webinar discussing the results, here.

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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.