Wanted: New Job Titles for Meeting Planners

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What do you think is the title that best reflects your role?

A post on the Event Planning & Event Management LinkedIn group has meeting planners rethinking their job titles—both seriously and just for fun.

It all began when Brent McNulty, a corporate event planner for Fidelity Bank in Wichita, Kan., wrote to the group: “My VP just requested I reinvent my job title to something new. We are trying to stay away from the word ‘corporate’ in our department name and titles. My current title is Corporate Event Planner. What is your job title?”

Some meeting planners, mostly the CMPs in the group, spoke up for the professionalism of the role. Said one: “How about everyone just know you are a Meeting Professional? Why? Because you deserve that respect, you deserve to be congratulated on providing the best for your organization and those that attend your meetings and events. You all deserve the prestigious title—Meeting Professional!”

Others waxed philosophical about their roles, from the more subdued “Event Troubleshooter to the ethereal “Master Dream Weaver” to the slightly risque “Events and Digital Marketing Hustler.”

In between there were plenty of practical suggestions: Strategic Events Manager, Director of Business Event Services, Venue & Events Logistics Director, Special Event & Relations Manager, Events & Recognition Coordinator, Marketing Event Manager.

One planner strategized that if Brent changed his title to VP, it could lead the way to a promotion for his boss. If he became VP of Operations, he reasoned, “Your VP having another VP reporting could be a promotion for his title to Senior VP. However, what’s the highest result your VP wants to achieve through title change (attract more attendees, connect to CXOs, increase revenue for events from target audience, etc.)?”

There’s always one in the group, and this planner took the entire discussion to the highest level: “I was ‘Head of Knowledge Management’ and am now ‘Event Director.’ ‘God’ generally covers it, though.”

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Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.