The Society for Incentive Travel Excellence Expands Online Education

Society for Incentive Travel Excellence, meetings
The Society for Incentive Travel Excellence’s new online training is free to members until June 30.

The Society for Incentive Travel Excellence (SITE) has created three new online education tracks based on incentive professionals’ varied careers: The Business Case for Incentive Travel, Selling to the Incentive Market and Managing Incentive Travel Courses.

Last year, the Society for Incentive Travel Excellence (SITE) Foundation took the charge to research job functions in the incentive industry with the goal of developing competency-based education and, in the future, training and certification programs. The study identified three job families: Coordinator, Manager and Director, as well as 14 core competencies, which it  aligned with the three education tracks.

“We believe what we learned from the job analysis may eventually be used to create industry-wide standards for job descriptions hiring and selection, performance appraisals and even compensation,” said SITE CEO Kevin Hinton.

Now, with a grant from the Foundation, SITE has introduced its Knowledge Centre, an online learning portal available to both members and non-members. It offers 12 courses of entry- to mid-level content. Included are assessment quizzes, as well as a Proof of Completion, which can be downloaded and used to obtain CE credit. The portal is free to SITE members through June 30.

SITE is known for incentive industry education: In 2013, it introduced the Certified Incentive Specialist (CIS) program which, since its inception, has certified 1000 incentive travel professionals from 42 countries. The program is now available online for SITE members with 5+ years of experience.

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Barbara Scofidio is editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In 25 years of covering the industry, her articles have spanned topics ranging from social media to strategic meetings management. She is currently the media liaison for FICP's Education Committee and was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of Site, chairing its Crystal Awards committee and acting as a judge. A familiar face at industry events, Barbara often leads panel discussions or speaks on topics close to her heart, such as green meetings or how the industry can help combat human trafficking. She is also on the board of ECPAT USA, the human trafficking organization. Barbara is based outside Boston, in Groton, Mass.